This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
About this Course
Learner Career Outcomes
Learner Career Outcomes
Yonsei University was established in 1885 and is the oldest private university in Korea.
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TOP REVIEWS FROM INTERNATIONAL MARKETING ENTRY AND EXECUTION
enjoyed every moment and every challenge from the final test, looking forward to applying to real life situations in my work
Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !
Very abundant amount of information was provided in terms of International Marketing strategies (7S).
I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.
About the International Marketing & Cross Industry Growth Specialization
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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