About this Specialization

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This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Learner Career Outcomes
50%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.

Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 6 months to complete

Suggested 2 hours/week

English

Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified), Korean
Learner Career Outcomes
50%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.

Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 6 months to complete

Suggested 2 hours/week

English

Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified), Korean

There are 6 Courses in this Specialization

Course1

Course 1

Intro to International Marketing

4.7
stars
355 ratings
95 reviews
Course2

Course 2

International Marketing Entry and Execution

4.7
stars
142 ratings
21 reviews
Course3

Course 3

International B2B (Business to Business) Marketing

4.6
stars
274 ratings
60 reviews
Course4

Course 4

International Hospitality & Healthcare Services Marketing

4.6
stars
183 ratings
49 reviews

Offered by

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Yonsei University

Frequently Asked Questions

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • The five courses will take 16 weeks and the capstone project will take approximately 4~5 weeks. Therefore the Specialization can be competed in 20~21 weeks.

  • Each course will initially be launched one per month.

  • No prior knowledge of marketing or the industries covered is required.

  • Courses 1 and 2 need to be taken first but the other industries can be taken in order of preference.

  • No.

  • Upon completing the Specialization,

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