About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English
Subtitles: French, Chinese (Simplified), Portuguese (Brazilian), Russian, English, Spanish...

Skills you will gain

Global MarketingMarketingBrand ManagementMarketing Strategy

Learner Career Outcomes

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English
Subtitles: French, Chinese (Simplified), Portuguese (Brazilian), Russian, English, Spanish...

Offered by

Placeholder

Yonsei University

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(1,561 ratings)Info
Week
1

Week 1

2 hours to complete

What is Marketing?

2 hours to complete
6 videos (Total 51 min), 5 readings, 1 quiz
6 videos
1.1 Introduction to Course1m
1.2 What is Marketing?10m
1.3 What is Marketing Execution?6m
1.4 Cross Cultural Analysis Platforms15m
1.5 LG Interview (Jeongseok Lee)13m
5 readings
Syllabus10m
References10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
1 practice exercise
Lesson 1 Quiz30m
Week
2

Week 2

2 hours to complete

What is Marketing Strategy?

2 hours to complete
6 videos (Total 60 min), 3 readings, 1 quiz
6 videos
2.2 VSA12m
2.3 Transing11m
2.4 Cross Industry Innovation12m
2.5 LG Interview (Siwan Ryu)9m
2.6 Luxury Marketing Interview H. Lee1m
3 readings
References10m
Slides10m
Recommended Reading on Marketing Strategy10m
1 practice exercise
Lesson 2 Quiz30m
Week
3

Week 3

3 hours to complete

What is Branding?

3 hours to complete
6 videos (Total 52 min), 3 readings, 3 quizzes
6 videos
3.2 International Branding Strategy12m
3.3 Cross Industry Branding10m
3.4 ASIANA COBRA part111m
3.5 ASIANA COBRA part28m
Instructor's Thank You12s
3 readings
References10m
Slides10m
How to Record and Post Your Video10m
2 practice exercises
Lesson 3 Quiz30m
Final Quiz30m

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About the International Marketing & Cross Industry Growth Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Frequently Asked Questions

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