This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
About this Course
Skills you will gain
- 5 stars74.20%
- 4 stars18.25%
- 3 stars4.56%
- 2 stars1.58%
- 1 star1.38%
TOP REVIEWS FROM INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING
The course in this specialization was awesome and the contents were very clear.
Examples given were very much useful, relevant and easily understandable.
This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.
The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.
Nice course the teacher explain very well all the concept. Thank you very much I ve learned a lot
About the International Marketing & Cross Industry Growth Specialization
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