About this Course

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Learner Career Outcomes

83%

started a new career after completing these courses

89%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Skills you will gain

Venture CapitalFinancial StatementFinanceEntrepreneurship

Learner Career Outcomes

83%

started a new career after completing these courses

89%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Offered by

Placeholder

University of Maryland, College Park

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Defining the Opportunity

3 hours to complete
10 videos (Total 83 min), 8 readings, 1 quiz
10 videos
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1m
Does your solution create value for your stakeholders?9m
What is value innovation?6m
Is the problem real?7m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Will your business model work?10m
Crafting the business model canvas: Part 17m
Crafting the business model canvas: Part 26m
8 readings
Introduction to the course3m
Meet Dr. James V. Green3m
Connect with your classmates3m
Earn a Degree Online in Entrepreneurship and Innovation5m
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10m
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10m
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10m
Lecture Slides1m
1 practice exercise
Initial Business Model Canvas30m
Week
2

Week 2

2 hours to complete

Discovering the Customer

2 hours to complete
6 videos (Total 46 min), 5 readings, 1 quiz
6 videos
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product7m
How to interview customers5m
5 readings
Talking to Humans" by Giff Constable. Available as a free PDF.10m
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10m
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10m
"How do I set up customer interviews?" by Jeff Lash10m
Lecture Slides1m
1 practice exercise
Customer Interviews and Analysis: Part 1 of 230m
Week
3

Week 3

1 hour to complete

Understanding Customers

1 hour to complete
3 readings
3 readings
Sizing the Opportunity (2:50)10m
Finding Patterns (1:50)10m
Looking for Insights (0:58)10m
1 practice exercise
Customer Interviews and Analysis: Part 2 of 230m
Week
4

Week 4

2 hours to complete

Creating the Marketing and Sales Strategy

2 hours to complete
5 videos (Total 47 min), 6 readings, 1 quiz
5 videos
Developing the marketing mix: Part 27m
Pricing13m
Sales forecasting10m
Managing the sales pipeline9m
6 readings
Marketing mix10m
Product strategies10m
Pricing strategies10m
Place strategies10m
Promotion strategies10m
Lecture Slides1m
1 practice exercise
Marketing and Sales Strategy30m

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About the Entrepreneurship: Launching an Innovative Business Specialization

Entrepreneurship: Launching an Innovative Business

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