When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Value innovation, your solution, and your initial business model canvas
What's included
10 videos9 readings1 assignment
Show info about module content
10 videos•Total 83 minutes
Welcome to the Entrepreneurship Capstone•2 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?•1 minute
Does your solution create value for your stakeholders?•10 minutes
What is value innovation?•6 minutes
Is the problem real?•8 minutes
Is your advantage superior and sustainable?•15 minutes
Can you build the right team at the right time?•16 minutes
Will your business model work?•10 minutes
Crafting the business model canvas: Part 1•8 minutes
Crafting the business model canvas: Part 2•7 minutes
9 readings•Total 50 minutes
Introduction to the course•3 minutes
Meet Dr. James V. Green•3 minutes
Connect with your classmates•3 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs•5 minutes
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.•10 minutes
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.•10 minutes
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.•10 minutes
Lecture Slides•1 minute
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
1 assignment•Total 30 minutes
Initial Business Model Canvas•30 minutes
Discovering the Customer
Module 2•2 hours to complete
Module details
Discovering the customer and interviewing customers
What's included
6 videos5 readings1 assignment
Show info about module content
6 videos•Total 46 minutes
Customer segments, value propositions, and product features•13 minutes
Customer types•9 minutes
Customer segments and business models•6 minutes
Customer archetypes•5 minutes
Minimum viable product•8 minutes
How to interview customers•6 minutes
5 readings•Total 41 minutes
Talking to Humans" by Giff Constable. Available as a free PDF.•10 minutes
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez•10 minutes
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish•10 minutes
"How do I set up customer interviews?" by Jeff Lash•10 minutes
Lecture Slides•1 minute
1 assignment•Total 30 minutes
Customer Interviews and Analysis: Part 1 of 2•30 minutes
Understanding Customers
Module 3•1 hour to complete
Module details
Analyzing customers
What's included
3 readings1 assignment
Show info about module content
3 readings•Total 30 minutes
Sizing the Opportunity (2:50)•10 minutes
Finding Patterns (1:50)•10 minutes
Looking for Insights (0:58)•10 minutes
1 assignment•Total 30 minutes
Customer Interviews and Analysis: Part 2 of 2•30 minutes
Creating the Marketing and Sales Strategy
Module 4•2 hours to complete
Module details
Marketing mix, sales forecasting, and managing the sales pipeline
What's included
5 videos6 readings1 assignment
Show info about module content
5 videos•Total 47 minutes
Developing the marketing mix: Part 1•6 minutes
Developing the marketing mix: Part 2•7 minutes
Pricing•14 minutes
Sales forecasting•11 minutes
Managing the sales pipeline•9 minutes
6 readings•Total 51 minutes
Marketing mix•10 minutes
Product strategies•10 minutes
Pricing strategies•10 minutes
Place strategies•10 minutes
Promotion strategies•10 minutes
Lecture Slides•1 minute
1 assignment•Total 30 minutes
Marketing and Sales Strategy•30 minutes
Refining the Solution
Module 5•1 hour to complete
Module details
Product fit, validation, and scaling.
What's included
5 videos1 reading1 assignment
Show info about module content
5 videos•Total 25 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Decisions Did You Make to Get Your Business Off the Ground?•2 minutes
Product fit•7 minutes
Building the right revenue model•7 minutes
Scaling sales•4 minutes
Building the company•4 minutes
1 reading•Total 1 minute
Lecture Slides•1 minute
1 assignment•Total 30 minutes
Final Business Model Canvas•30 minutes
Crafting the Business Plan
Module 6•1 hour to complete
Module details
Creating a business plan
What's included
2 videos2 readings1 assignment
Show info about module content
2 videos•Total 13 minutes
Defining the business plan•7 minutes
Authoring the business plan•7 minutes
2 readings•Total 6 minutes
Lecture Slides•1 minute
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
1 assignment•Total 30 minutes
Business Plan•30 minutes
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The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.