Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
Offered By
About this Course
Skills you will gain
- Venture Capital
- Financial Statement
- Finance
- Entrepreneurship
Offered by

University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Syllabus - What you will learn from this course
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
Discovering the Customer
Discovering the customer and interviewing customers
Understanding Customers
Analyzing customers
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
Reviews
- 5 stars79.11%
- 4 stars16%
- 3 stars3.55%
- 2 stars0.44%
- 1 star0.88%
TOP REVIEWS FROM ENTREPRENEURSHIP CAPSTONE
Lots of things to learn, Thank you Coursera and Enterepreneueship Capstone Team.
It was a good overall summary. Lots of things we already saw in the specialization but it didn't hurt to revisit.
This is the best course that teaches the overall business and running start up in simple terms
Comprehensive, depth, breadth and quality materials for study and application.
About the Entrepreneurship: Launching an Innovative Business Specialization
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

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