About this Course

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Learner Career Outcomes

83%

started a new career after completing these courses

89%

got a tangible career benefit from this course

43%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

English

Subtitles: English

Skills you will gain

Venture CapitalFinancial StatementFinanceEntrepreneurship

Learner Career Outcomes

83%

started a new career after completing these courses

89%

got a tangible career benefit from this course

43%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

English

Subtitles: English

Offered by

University of Maryland, College Park logo

University of Maryland, College Park

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Defining the Opportunity

2 hours to complete
10 videos (Total 83 min), 8 readings, 1 quiz
10 videos
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1m
Does your solution create value for your stakeholders?9m
What is value innovation?6m
Is the problem real?7m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Will your business model work?10m
Crafting the business model canvas: Part 17m
Crafting the business model canvas: Part 26m
8 readings
Introduction to the course3m
Meet Dr. James V. Green3m
Connect with your classmates3m
Earn a Degree Online in Entrepreneurship and Innovation5m
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10m
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10m
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10m
Lecture Slides1m
1 practice exercise
Initial Business Model Canvas18m
Week
2

Week 2

2 hours to complete

Discovering the Customer

2 hours to complete
6 videos (Total 46 min), 5 readings, 1 quiz
6 videos
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product7m
How to interview customers5m
5 readings
Talking to Humans" by Giff Constable. Available as a free PDF.10m
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10m
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10m
"How do I set up customer interviews?" by Jeff Lash10m
Lecture Slides1m
1 practice exercise
Customer Interviews and Analysis: Part 1 of 220m
Week
3

Week 3

1 hour to complete

Understanding Customers

1 hour to complete
3 readings
3 readings
Sizing the Opportunity (2:50)10m
Finding Patterns (1:50)10m
Looking for Insights (0:58)10m
1 practice exercise
Customer Interviews and Analysis: Part 2 of 220m
Week
4

Week 4

2 hours to complete

Creating the Marketing and Sales Strategy

2 hours to complete
5 videos (Total 47 min), 6 readings, 1 quiz
5 videos
Developing the marketing mix: Part 27m
Pricing13m
Sales forecasting10m
Managing the sales pipeline9m
6 readings
Marketing mix10m
Product strategies10m
Pricing strategies10m
Place strategies10m
Promotion strategies10m
Lecture Slides1m
1 practice exercise
Marketing and Sales Strategy12m

About the Entrepreneurship: Launching an Innovative Business Specialization

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.