4.3
stars
13 ratings

Luis Antonio Marquez Heine +1 more instructor

1,750 already enrolled

Offered By

Tecnológico de Monterrey

About this Course

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In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.
The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place.

In this online course, you will understand how you can begin to develop these innovative and entrepreneurial skills, and thus apply them successfully.

This online course focuses on understanding the strategies, tools and basic concepts that entrepreneurs use to undertake market innovations and scale their ventures, generating value and disruption in many markets.

You will understand:

• How to validate a problem and its solution (Problem-Solution Fit)

• How to validate if a product has an acceptance in a market (Product-Market Fit)

• How to scale your ventures (Business Model Fit)

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Advanced Level

Approx. 27 hours to complete

English

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Skills you will gain

Identify basic concepts of innovative entrepreneurship to innovate and create value in the company
Determine strategies and tools that entrepreneurs and startups use to develop and undertake innovations
Explain how entrepreneurs can go from an idea to a product and scale it
Analyze innovation initiatives within the organization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Advanced Level

Approx. 27 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.33/5 (5 Ratings)

Luis Antonio Marquez Heine

9,198 Learners

6 Courses

Fernando Andrés Moya Dávila

8,833 Learners

4 Courses

Offered by

Tecnológico de Monterrey

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Syllabus - What you will learn from this course

Week1

Week 1

8 hours to complete

Topic 1. Innovative Entrepreneurship

Why is entrepreneurship important these days? Is it a fad or a need of new managers, executives, and people who start projects and companies? Entrepreneurship is a discipline inside management that has only begun to be studied. Entrepreneurship is at present just as important as marketing, information systems, finance, human resources, or strategy. Furthermore, a very relevant body of knowledge has been developed around entrepreneurship to help and support entrepreneurs. Innovation is a discipline, together with entrepreneurship, for which methodologies have been developed and taught to people who innovate. When these disciplines are brought together they create the concept of innovative entrepreneurship.

8 hours to complete

3 videos (Total 13 min), 16 readings, 5 quizzes

3 videos

Welcome2mNow we know something we didn’t5mSocial and technological megatrends4m

16 readings

General objective and list of topics10mSchedule10m Frequent questions10mEvaluation10mMethodology30mPolicies30mInitial self-assessment10mIntroduction10mDifference between company and startup30mInfographic30mTo learn more10mPDF. Megatrends30mInfographic30mContextualized situation30mEvaluation of Topic 1. Innovative Entrepreneurship10mInvitation to continue with the next topic10m

5 practice exercises

Initial self-assessment30mSelf-evaluation. Now we know something we didn’t30mSelf-evaluation. Social and technological megatrends30mContextualized situation30mEvaluation of Topic 130m

Week2

Week 2

5 hours to complete

Topic 2. Lean Startup

5 hours to complete

2 videos (Total 14 min), 9 readings, 3 quizzes

2 videos

Problem-Solution Fit, Product-Market Fit, Business Model Fit7mHow do we build a business model?6m

9 readings

Introduction10m How to start a business without a business plan?30mInfographic30mTo learn more10mPDF. Building a Business Model30mInfographic30mPeer-assessed individual project description30mEvaluation of Topic 2. Lean Startup10mInvitation to continue with the next topic10m

3 practice exercises

Self-evaluation. Problem-Solution Fit, Product-Market Fit, Business Model Fit30mSelf-evaluation. How do we build a business model?30mEvaluation of Topic 230m

Week3

Week 3

7 hours to complete

Topic 3. Designing a Business Model

Welcome to the topic Business Model Types. Business models are key tools for launching a new company or for accelerating business growth. Business model design and analysis provide a simple and effective setting to assess new opportunities and are crucial to keep our head above water. This course offers a real-world context where students participate closely in the development, launching, management, and data collection processes of a business.

7 hours to complete

2 videos (Total 19 min), 10 readings, 5 quizzes

2 videos

Business Models10mPivoting and Iteration8m

10 readings

Introduction10mBusiness model canvas, strategic blocks, and value proposition design30mInfographic30mTo learn more10mPDF. The Search for a Business Model30mInfographic30mChallenge30mIndividual practice with peer evaluation description30mEvaluation of Topic 3. Designing a Business Model10mInvitation to continue with the next topic10m

4 practice exercises

Self-evaluation. Business Models30mSelf-evaluation. Pivoting and Iteration30mChallenge30mEvaluation of Topic 330m

Week4

Week 4

7 hours to complete

Topic 4. Corporate entrepreneurship

7 hours to complete

2 videos (Total 22 min), 10 readings, 5 quizzes

2 videos

Venture capital12mEntrepreneurial teams9m

10 readings

Introduction10mWhat is Corporate entrepreneurship and how does it work?30mInfographic30mTo learn more10mPDF. How to build-up a startup?30mInfographic30mEvaluation of Topic 4. Corporate entrepreneurship10mFinal exam10mFinal self-assessment10mClosure10m

5 practice exercises

Self-evaluation. Venture capital30mSelf-evaluation. Entrepreneurial teams30mEvaluation of Topic 430mFinal exam1h 30mFinal self-assessment30m

Reviews

4.3

2 reviews

5 stars
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4 stars
23.07%
3 stars
7.69%
1 star
7.69%

TOP REVIEWS FROM ENTREPRENEURIAL MINDSET

by EHAug 14, 2022

What a very productive course, imparting skills one can always use in real life. I love this course.

View all reviews

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Skills you will gain