IE Business School
Marketing Mix Implementation Capstone
IE Business School

Marketing Mix Implementation Capstone

This course is part of Marketing Mix Implementation Specialization

Taught in English

Some content may not be translated

Ramon Diaz-Bernardo

Instructor: Ramon Diaz-Bernardo

5,654 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(95 reviews)

Intermediate level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Equip learners with valuable skills in brand and product management, enhancing their ability to tackle real-world marketing challenges effectively.

  • Enhance learners' proficiency in pricing strategy and its relevance in a real-world business scenario.

  • Gain valuable insights into channel management practices and their significance, particularly for innovative companies like Tesla.

  • Demonstrate proficiency in integrated marketing decision-making and critically assess the marketing mix strategies.

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(95 reviews)

Intermediate level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Mix Implementation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

In this module you will be introduced to the Tesla Motor's through a case study. This will form the basis of this capstone, along with other information about the company. You will also find information about what will be required of you in each of the modules. In this particular case we are going to talk about the launch of the new model X, so we have to go back to 2014, when this case was written and take into consideration everything we have seen in the specialization. At the end of each week (excluding week 1) you will have a quiz, where you will be able to apply the theory learned during this specialization regarding the Model S, the model already in the market. Also week's 2 through 5, you will need to complete a peer graded assignment regarding the new Model X. In addition to this a final peer graded final presentation will need to be prepared at the end of Week 5 - here you will have to take decisions as marketing director of tesla and support these.

What's included

1 video3 readings2 discussion prompts

In this module you will apply the theory you have learned from the Brand and Product Management course to the Tesla Motors case study. After an introduction to the module from the professor, we recommend that you review some of the key lectures from the Brand and Product Management course. Finally, you will be able to check your understanding of the current situation in a practice quiz and make decisions about the Model X in the peer graded assignment.

What's included

6 videos3 readings1 quiz1 peer review1 discussion prompt

In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. The structure of this module will be similar to that of the previous week, with a practice quiz and peer graded assignment making up the assessments.

What's included

5 videos3 readings1 quiz1 peer review

By this time you have probably realized that Tesla Motor's channel management is unlike those of regular automobile manufacturers. In this week, you will study more closely Tesla's distribution strategy and think about how whether it is suitable for the launch of Model X. As before, you will firstly analyze the current situation of Model S and then move on to making channel management decisions for Model X.

What's included

4 videos6 readings1 quiz1 peer review

During the final week of this capstone project you will consider the intergrated marketing decisions of Tesla and its new Model X. In this week, in addition to the regular assessments, you will also be required to prepare a final presentation - this will be structured around the Marketing Mix and will include new decisions that you will need to make about the Model X.

What's included

7 videos2 readings1 quiz2 peer reviews

Instructor

Instructor ratings
4.8 (13 ratings)
Ramon Diaz-Bernardo
IE Business School
10 Courses49,401 learners

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Recommended if you're interested in Marketing

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4.6

95 reviews

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DV
5

Reviewed on May 19, 2019

AA
5

Reviewed on Feb 7, 2017

KP
5

Reviewed on Nov 20, 2021

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