This course is part of the Marketing Mix Implementation Specialization

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89 ratings

Ramon Diaz-Bernardo

4,317 already enrolled

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Marketing Mix Implementation SpecializationIE Business School

About this Course

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After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Your analysis will focus on Tesla Motor's and the launch of their Model X automobile.  After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.

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Course 5 of 5 in the

Marketing Mix Implementation Specialization

Intermediate Level

Approx. 19 hours to complete

English

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Skills you will gain

Pricing
Communication
Product Management
Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 5 of 5 in the

Marketing Mix Implementation Specialization

Intermediate Level

Approx. 19 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.72/5 (11 Ratings)

Ramon Diaz-Bernardo

Offered by

IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

Introduction to this capstone and the Tesla Motor's case study.

In this module you will be introduced to the Tesla Motor's through a case study. This will form the basis of this capstone, along with other information about the company. You will also find information about what will be required of you in each of the modules. In this particular case we are going to talk about the launch of the new model X, so we have to go back to 2014, when this case was written and take into consideration everything we have seen in the specialization. At the end of each week (excluding week 1) you will have a quiz, where you will be able to apply the theory learned during this specialization regarding the Model S, the model already in the market. Also week's 2 through 5, you will need to complete a peer graded assignment regarding the new Model X. In addition to this a final peer graded final presentation will need to be prepared at the end of Week 5 - here you will have to take decisions as marketing director of tesla and support these.

4 hours to complete

1 video (Total 4 min), 3 readings

Week2

Week 2

4 hours to complete

Brand and product management decisions

In this module you will apply the theory you have learned from the Brand and Product Management course to the Tesla Motors case study. After an introduction to the module from the professor, we recommend that you review some of the key lectures from the Brand and Product Management course. Finally, you will be able to check your understanding of the current situation in a practice quiz and make decisions about the Model X in the peer graded assignment.

4 hours to complete

6 videos (Total 37 min), 3 readings, 2 quizzes

6 videos

Brand and Product Decisions for Tesla Motors1mHow to develop and launch new products.9mDefining your brand model.4mThe touchpoint concept.6mIdenifying your touchpoints.6mPrioritizing the key touchpoints.7m

3 readings

Video test drive review of the Tesla Model S P90D.25mModel X Key Characteristics10mVideo driving review of the Model X.25m

1 practice exercise

Brand and Product Management Practice Quiz regarding the Model S.20m

Week3

Week 3

3 hours to complete

Pricing strategy decisions

3 hours to complete

5 videos (Total 18 min), 3 readings, 2 quizzes

Week4

Week 4

3 hours to complete

Channel management and retailing decisions

By this time you have probably realized that Tesla Motor's channel management is unlike those of regular automobile manufacturers. In this week, you will study more closely Tesla's distribution strategy and think about how whether it is suitable for the launch of Model X. As before, you will firstly analyze the current situation of Model S and then move on to making channel management decisions for Model X.

3 hours to complete

4 videos (Total 18 min), 6 readings, 2 quizzes

4 videos

Channel management and retailing for Tesla Motors2mHow to Design a Distribution Channel5mKey Factors in Channel Management3mWhat are the Different Types of Channel Arrangements?5m

6 readings

The Tesla Approach to Distributing and Servicing Cars15mTesla Reinvents the Car Buying Experience10mVideo: The Tesla Store Experience5mVideo: Tesla's Elon Musk May Disrupt Dealership Industry6mTesla's European Customers Can Now Design Their Model X Online10mTesla Supercharger Charging Stations15m

1 practice exercise

Channel management and retailing Practice Quiz regarding Model S:20m

Reviews

4.6

15 reviews

5 stars
75.28%
4 stars
14.60%
3 stars
4.49%
2 stars
3.37%
1 star
2.24%

TOP REVIEWS FROM MARKETING MIX IMPLEMENTATION CAPSTONE

by KPNov 20, 2021

Excellent course.

What I liked the most, it was not only pure theory, but real examples from the real life.

Thank you iE for offering this amazing and valuable learning experience!

by DVMay 19, 2019

Thanks for the amazing opportunity, IE team! It was honor to me!

by AAFeb 7, 2017

Excellent class. Well laid out and very practical.

View all reviews

About the Marketing Mix Implementation Specialization

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Marketing Mix Implementation Capstone

About this Course

Skills you will gain