After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
This course is part of the Marketing Mix Implementation Specialization
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About this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
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Course 5 of 5 in the
Intermediate Level
Approx. 19 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Pricing
- Communication
- Product Management
- Marketing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Intermediate Level
Approx. 19 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
4 hours to complete
Introduction to this capstone and the Tesla Motor's case study.
4 hours to complete
1 video (Total 4 min), 3 readings
4 hours to complete
Brand and product management decisions
4 hours to complete
6 videos (Total 37 min), 3 readings, 2 quizzes
3 hours to complete
Pricing strategy decisions
3 hours to complete
5 videos (Total 18 min), 3 readings, 2 quizzes
3 hours to complete
Channel management and retailing decisions
3 hours to complete
4 videos (Total 18 min), 6 readings, 2 quizzes
Reviews
- 5 stars75%
- 4 stars14.77%
- 3 stars4.54%
- 2 stars3.40%
- 1 star2.27%
TOP REVIEWS FROM MARKETING MIX IMPLEMENTATION CAPSTONE
by KPNov 20, 2021
Excellent course.
What I liked the most, it was not only pure theory, but real examples from the real life.
Thank you iE for offering this amazing and valuable learning experience!
by AAFeb 7, 2017
Excellent class. Well laid out and very practical.
by DVMay 19, 2019
Thanks for the amazing opportunity, IE team! It was honor to me!
About the Marketing Mix Implementation Specialization

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