About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

83%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 20 hours to complete
English

Skills you will gain

PricingCommunicationProduct ManagementMarketing

Learner Career Outcomes

50%

started a new career after completing these courses

83%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 20 hours to complete
English

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Introduction to this capstone and the Tesla Motor's case study.

4 hours to complete
1 video (Total 4 min), 3 readings
3 readings
Outline of this Capstone and the evaluation process.10m
Note regarding the case study method.10m
Launching the Tesla Model X in the US: from word of mouth to mass marketing?1h 30m
Week
2

Week 2

4 hours to complete

Brand and product management decisions

4 hours to complete
6 videos (Total 37 min), 3 readings, 2 quizzes
6 videos
How to develop and launch new products.9m
Defining your brand model.4m
The touchpoint concept.6m
Idenifying your touchpoints.6m
Prioritizing the key touchpoints.7m
3 readings
Video test drive review of the Tesla Model S P90D.25m
Model X Key Characteristics10m
Video driving review of the Model X.25m
1 practice exercise
Brand and Product Management Practice Quiz regarding the Model S.20m
Week
3

Week 3

3 hours to complete

Pricing strategy decisions

3 hours to complete
5 videos (Total 18 min), 3 readings, 2 quizzes
5 videos
Pricing Psychology2m
The pain of paying7m
Pricing Approaches2m
Optimal Price2m
3 readings
Tesla Motors Additional Information Module 310m
Tesla Model S Pricing10m
Article regarding Model S and pricing structure15m
1 practice exercise
Pricing Strategy Practice Quiz regarding Model S20m
Week
4

Week 4

3 hours to complete

Channel management and retailing decisions

3 hours to complete
4 videos (Total 18 min), 6 readings, 2 quizzes
4 videos
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
What are the Different Types of Channel Arrangements?5m
6 readings
The Tesla Approach to Distributing and Servicing Cars15m
Tesla Reinvents the Car Buying Experience10m
Video: The Tesla Store Experience5m
Video: Tesla's Elon Musk May Disrupt Dealership Industry6m
Tesla's European Customers Can Now Design Their Model X Online10m
Tesla Supercharger Charging Stations15m
1 practice exercise
Channel management and retailing Practice Quiz regarding Model S:20m

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Marketing Mix Implementation

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