About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

83%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 20 hours to complete
English

Skills you will gain

PricingCommunicationProduct ManagementMarketing

Learner Career Outcomes

50%

started a new career after completing these courses

83%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 20 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Introduction to this capstone and the Tesla Motor's case study.

4 hours to complete
1 video (Total 4 min), 3 readings
Week
2

Week 2

4 hours to complete

Brand and product management decisions

4 hours to complete
6 videos (Total 37 min), 3 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Pricing strategy decisions

3 hours to complete
5 videos (Total 18 min), 3 readings, 2 quizzes
Week
4

Week 4

3 hours to complete

Channel management and retailing decisions

3 hours to complete
4 videos (Total 18 min), 6 readings, 2 quizzes

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About the Marketing Mix Implementation Specialization

Marketing Mix Implementation

Frequently Asked Questions

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