Created by:   IE Business School

Basic Info
LevelIntermediate
Commitment5 weeks of study, 4-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

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Creators
IE Business School
Pricing
AuditPurchase Course
Access to Course Materials

Available

Available

Access to Graded Materials

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Receive a Final Grade

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Earn a Shareable Certificate

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Ratings and Reviews
Rated 4.6 out of 5 of 19 ratings

The capstone was well constructed and the choice of Tesla as a case study was on point.However, it would be nice to have the option of preparing a marketing mix plan for our own business - as an option to replace the capstone. That being said, this is an excellent specialization and I would highly recommend to anyone wanting to learn how to apply marketing mix principles to real business situations. Excellent course!!!

Excellent class. Well laid out and very practical.

I’m so glad that I decided to take the Marketing Mix Course. I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other. The marketing mix program helps me to connect them and see the big picture.

Thank you very much indeed all professors

Excellent