Brand and Product Management Courses
Brand and product management courses can help you learn brand strategy, product positioning, market analysis, and customer segmentation. You can build skills in competitive analysis, pricing strategies, and effective communication with stakeholders. Many courses introduce tools like SWOT analysis, customer journey mapping, and analytics platforms that support data-driven decision-making and enhance brand visibility.
Popular Brand and Product Management Courses and Certifications
IE Business School
Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis
Status: Popular This WeekUniversity of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Board Infinity
Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Marketing Psychology, Marketing Strategies, Marketing, Target Market, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Diversity and Inclusion, Value Propositions, Customer Insights
Status: Top AI ProgramMicrosoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication
Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning
What brings you to Coursera today?
Coursera
Skills you'll gain: Brand Strategy, Marketing Effectiveness, Brand Awareness, Marketing Planning, Strategic Marketing, Brand Management, Marketing Strategies, Business Priorities, Campaign Management, Marketing Analytics, Market Analysis, Strategic Planning, Key Performance Indicators (KPIs), Stakeholder Communications
University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, DevOps, Customer Analysis, Innovation, Analytics, Business Analytics
Board Infinity
Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, AI Personalization, Brand Loyalty, Predictive Analytics, Cross-Channel Marketing, Brand Marketing, Dashboard, Data Ethics, Responsible AI, Advanced Analytics, Market Intelligence, Marketing Effectiveness, Marketing Psychology, Advertising Campaigns, Marketing Automation, Marketing
Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership
Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Google Analytics, Dashboard, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL
Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
What brings you to Coursera today?
Searches related to brand and product management
In summary, here are 10 of our most popular brand and product management courses
- Brand and Product Management: IE Business School
- Brand Management: Aligning Business, Brand and Behaviour: University of London
- Strategic Brand Management: Storytelling & Positioning: Board Infinity
- Microsoft AI Product Manager: Microsoft
- Brand Management: Strategies for a Strong Brand: Coursera
- Product Management: Capstone Project: IBM
- Align Brand Goals: Coursera
- Digital Product Management: University of Virginia
- Brand Management with AI: Strategy to Execution: Board Infinity
- Product Management Certification: SkillUp
