Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
This course is part of the Real-World Product Management Specialization
About this Course
What you will learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you will gain
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
Syllabus - What you will learn from this course
Insist on the Highest Standards as a Product Manager
Think Big as a Product Manager
- 5 stars68.25%
- 4 stars21.74%
- 3 stars4.92%
- 2 stars2.85%
- 1 star2.22%
TOP REVIEWS FROM THE BUSINESS OF PRODUCT MANAGEMENT I
I am enjoying learning key business concepts with regards to product in this course. Assignments have been exciting and really helps put the subjects covered in the lessons, into practice.
Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.
I really enjoyed this course. It has a perfect combination of theory and practical exercises, and reinforced some concepts by using real-life experiences.
Looking forward to the next course!
Fantastic - hands on. It made me sweat! It was practical and full of strong points of view on what makes good product management. Exactly what I expected.
About the Real-World Product Management Specialization
Frequently Asked Questions
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