About this Course

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Start instantly and learn at your own schedule.
Flexible deadlines
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Beginner Level
Approx. 15 hours to complete
English

What you will learn

  • Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.

  • Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.

  • Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.

  • Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.

Skills you will gain

Go-to-market StrategyProduct/Market FitTech LeadershipB2B SalesProduct Management
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 15 hours to complete
English

Offered by

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Advancing Women in Product

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Insist on the Highest Standards

2 hours to complete
7 videos (Total 47 min), 2 readings, 1 quiz
7 videos
Why PMs are Mini-CEOs9m
PM Titles and Salaries4m
PM Career Ladders7m
Wayne Duso 1 The Amazon PM Difference7m
Wayne Duso 2 How Amazon Selects Its PMs7m
Wayne Duso 3 Senior Roles for PMs5m
2 readings
Optional: More About Nancy and AWIP10m
Required: Elad Gil on What PMs Do and Which Ones Do Well30m
1 practice exercise
You, this Specialization, and the PM Industry30m
Week
2

Week 2

4 hours to complete

Customer Obsession

4 hours to complete
9 videos (Total 45 min)
9 videos
PM a Bank's Credit Card Product3m
Parting Thought1m
Making Sense of Product Sense3m
The Customer Acquisition Journey: AIDA5m
The Post-Acquisition Journey8m
Parting Thought31s
When Buyer ≠ User3m
Making B2B Sales9m
3 practice exercises
PM a Bank Pursuing High-Income Clientele30m
PM an International Hotel Brand30m
Buyers, Users, B2B30m
Week
3

Week 3

4 hours to complete

Ownership

4 hours to complete
8 videos (Total 38 min), 1 reading, 4 quizzes
8 videos
Intro to PRDs Part 28m
PRD Number 22m
Parting Thought1m
Intro to PRs8m
Wrapping Up PRs5m
Intro to FAQs3m
Parting Thought41s
1 reading
Optional: Original Amazon Detective PR/FAQ30m
2 practice exercises
Bar Raise Product Hunt's PRD30m
Bar Raise eMoov.co.uk's Press Release30m
Week
4

Week 4

5 hours to complete

Think Big

5 hours to complete
14 videos (Total 83 min), 1 reading, 5 quizzes
14 videos
Refine Your Go-To-Market Strategy7m
Meet TAM, SAM, and SOM9m
Practice Sizing a Market49s
Compete with Competitive Intelligence3m
BLUE vs. Samson Microphones8m
Competitive Moats3m
Arum Kang 1 Coffee Meets Bagel on Shark Tank8m
Arum Kang 2 Turning Down $30M from Mark Cuban6m
Arum Kang 3 Advice for New + Current PMs8m
Amir Movafaghi 1 Intro6m
Amir Movafaghi 2 Twitter, Mixpanel Competitive Advantage7m
Amir Movafaghi 3 Desirable Traits of PMs3m
Reflect & Review1m
1 reading
Review Your Experience for Nancy & AWIP5m
3 practice exercises
Assess Dropbox's MVP30m
Size Eventbrite's Market30m
Competitive Analysis Basics30m

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About the Real-World Product Management Specialization

Real-World Product Management

Frequently Asked Questions

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