This course is part of the Real-World Product Management Specialization

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Nancy Wang

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Offered By

Real-World Product Management SpecializationAdvancing Women in Tech

About this Course

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Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Featuring expert product manager instructors including:

* NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product
* WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services
* ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel
* AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter.

Sponsored by AMAZON WEB SERVICES (AWS).

This is the first of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 1 of 4 in the

Real-World Product Management Specialization

Beginner Level

Approx. 15 hours to complete

English

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What you will learn

Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.

Skills you will gain

Go-to-market Strategy
Product/Market Fit
Tech Leadership
B2B Sales
Product Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 1 of 4 in the

Real-World Product Management Specialization

Beginner Level

Approx. 15 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.63/5 (342 Ratings)

Nancy Wang

CEO and Founder, Advancing Women in Tech (AWIT)

General Manager of AWS Backup Data Protection Services, Amazon Web Services (AWS)

29,957 Learners

10 Courses

Offered by

Advancing Women in Tech

Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.

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Syllabus - What you will learn from this course

Content Rating88%(1,354 ratings)

Week1

Week 1

2 hours to complete

Insist on the Highest Standards as a Product Manager

2 hours to complete

7 videos (Total 47 min), 2 readings, 1 quiz

7 videos

Let's Get Started!4mWhy PMs are Mini-CEOs9mHow much do product managers earn?4mPM Career Ladders7mThe Amazon Product Management Difference 7mHow Amazon Selects Its Product Managers with Wayne Duso 7mSenior Roles for Product Management with Wayne Duso5m

2 readings

Optional: Follow Nancy and AWIT10mRequired: Elad Gil on What PMs Do and Which Ones Do Well30m

1 practice exercise

You, this Specialization, and the PM Industry15m

Week2

Week 2

5 hours to complete

Customer Obsession

5 hours to complete

9 videos (Total 45 min)

Week3

Week 3

4 hours to complete

Ownership

4 hours to complete

8 videos (Total 38 min), 1 reading, 4 quizzes

Week4

Week 4

5 hours to complete

Think Big as a Product Manager

5 hours to complete

14 videos (Total 83 min), 1 reading, 5 quizzes

14 videos

Achieve Your Product-Market Fit7mRefine Your Go-To-Market Strategy7mMeet TAM, SAM, and SOM9mPractice Sizing a Market49sCompete with Competitive Intelligence3mBLUE vs. Samson Microphones8mCompetitive Moats3mArum Kang 1 Coffee Meets Bagel on Shark Tank8mArum Kang 2 Turning Down $30M from Mark Cuban6mArum Kang 3 Advice for New + Current PMs8mAmir Movafaghi 1 Intro6mAmir Movafaghi 2 Twitter, Mixpanel Competitive Advantage7mAmir Movafaghi 3 Desirable Traits of PMs3mReflect & Review1m

1 reading

Review Your Experience for Nancy & AWIT5m

3 practice exercises

Assess Dropbox's MVP15mSize Eventbrite's Market50mCompetitive Analysis Basics30m

Reviews

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TOP REVIEWS FROM THE BUSINESS OF PRODUCT MANAGEMENT I

by BUJun 1, 2021

I am enjoying learning key business concepts with regards to product in this course. Assignments have been exciting and really helps put the subjects covered in the lessons, into practice.

by RRDec 2, 2020

Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.

by MAFeb 13, 2021

I really enjoyed this course. It has a perfect combination of theory and practical exercises, and reinforced some concepts by using real-life experiences.

Looking forward to the next course!

by KSMay 31, 2022

Fantastic - hands on. It made me sweat! It was practical and full of strong points of view on what makes good product management. Exactly what I expected.

View all reviews

About the Real-World Product Management Specialization

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.

Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career. Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This program is ACE® approved—when you complete, you can earn up to 6 college credits.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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The Business of Product Management I

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