Advancing Women in Tech
The Business of Product Management I
Advancing Women in Tech

The Business of Product Management I

This course is part of Real-World Product Management Specialization

Taught in English

Some content may not be translated

Nancy Wang

Instructor: Nancy Wang

31,645 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.5

(748 reviews)

|

88%

Beginner level
No prior experience required
15 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.

  • Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.

  • Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.

  • Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(748 reviews)

|

88%

Beginner level
No prior experience required
15 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!

What's included

7 videos2 readings1 quiz2 discussion prompts

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!

What's included

9 videos3 quizzes2 peer reviews2 discussion prompts

Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!

What's included

8 videos1 reading2 quizzes2 peer reviews

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!

What's included

14 videos1 reading3 quizzes2 peer reviews1 discussion prompt

Instructor

Instructor ratings
4.6 (411 ratings)
Nancy Wang
Advancing Women in Tech
10 Courses40,805 learners

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