About this Course

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Beginner Level
Approx. 14 hours to complete
English

What you will learn

  • Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.

  • Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.

  • Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.

Skills you will gain

Monetization StrategyA/B/n testingCustomer RetentionKPIs OKRs North StarsOODA Loops
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete
English

Offered by

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Advancing Women in Product

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Invent and Simplify

4 hours to complete
15 videos (Total 73 min)
15 videos
Thank You!11s
Nancy Ranks Roadmaps6m
Nancy Rates More Product Roadmaps5m
Reading Public Roadmaps and Symbols6m
Parting Thought44s
Veronica Pinchin 1 How to Lead a Product Organization4m
Veronica Pinchin 2 Product Vision vs. Product Roadmap5m
Veronica Pinchin 3 How Product Roadmaps Evolve7m
Veronica Pinchin 4 Managing Demands to Change Your Roadmap5m
Why Giants Fall5m
How PMs Execute OODA Loops5m
Attack Your Backlog with Velocity7m
Track Your Velocity Over Time3m
Parting Thought38s
3 practice exercises
Envision This30m
Navigate a Product Roadmap30m
Observe. Orient. Decide. Answer.30m
Week
2

Week 2

5 hours to complete

Learn and Be Curious

5 hours to complete
16 videos (Total 83 min), 2 readings, 5 quizzes
16 videos
Google-style OKRs6m
Facebook-style North Stars3m
Kate Zhang 1 Effective Analytics4m
Kate Zhang 2 How to Work with KPIs Part 16m
Kate Zhang 3 How to Work with KPIs Part 24m
Experiment Elements 1-510m
Experiment Elements 6-73m
Famous A/B Tests4m
Net Promoter Score (NPS)6m
NPS-Based Product Strategy7m
CSAT and CES5m
Parting Thought22s
Barkha Saxena 1 How PMs Lead Data Scientists6m
Barkha Saxena 2 How to Run Experiments4m
Barkha Saxena 3 Eurika Moments6m
2 readings
Review Microsoft & Google KPIs30m
Nancy's Picks for Statistical Calculators5m
3 practice exercises
PM the Key Performance of These Indicators30m
Lies, More Lies, and Statistics30m
NPS® is a Registered Trademark of Bain & Co.30m
Week
3

Week 3

5 hours to complete

Deliver Results

5 hours to complete
14 videos (Total 71 min), 1 reading, 5 quizzes
14 videos
Addicting Your Customers 16m
Addicting Your Customers 27m
Addicting Your Customers 33m
Loyalty & Churn5m
Monetizing the Customer Journey5m
Advanced Pricing Techniques 18m
Advanced Pricing Techniques 26m
Price Vocabularies1m
Understand Your Financials8m
Value Your Business6m
How People Manipulate Financials2m
Reflect & Review30s
Congratulations!12s
1 reading
Please Review Our Course & Specialization5m
3 practice exercises
PM H&M's Operations in 74 Countries30m
Customers Vote with Their Wallets30m
Are Microsoft's Financials All That Different from a Dating App's?30m

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About the Real-World Product Management Specialization

Real-World Product Management

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