Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
This course is part of the Real-World Product Management Specialization
About this Course
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Monetization Strategy
- A/B/n testing
- Customer Retention
- KPIs OKRs North Stars
- OODA Loops
Syllabus - What you will learn from this course
Invent and Simplify
Learn and Be Curious
- 5 stars76.40%
- 4 stars19.10%
- 3 stars2.80%
- 2 stars1.68%
TOP REVIEWS FROM THE BUSINESS OF PRODUCT MANAGEMENT II
very good concepts, with examples and exercises to practice. This is the closest you can get to experiencing PM function while in training. Highly recommended as part of this series.
Amazing ! What you ll learn is very valuable and the balance between assignements and videos is perfect.
Running startup is tough. All the lessons covered here gave me valuable insights on where I am going wrong and how can I improve. Thanks
Good refreseher for basic business management topics (financials, P&Ls, etc). can take longer if users are not as well versed in these topics.
About the Real-World Product Management Specialization
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