About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 14 hours to complete
English
Subtitles: English

Skills you will gain

Monetization StrategyA/B/n testingCustomer RetentionKPIs OKRs North StarsOODA Loops
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: English

Offered by

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Advancing Women in Product

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Invent and Simplify

4 hours to complete
15 videos (Total 73 min)
15 videos
Thank You!11s
Nancy Ranks Roadmaps6m
Nancy Rates More Product Roadmaps5m
Reading Public Roadmaps and Symbols6m
Parting Thought44s
Veronica Pinchin 1 How to Lead a Product Organization4m
Veronica Pinchin 2 Product Vision vs. Product Roadmap5m
Veronica Pinchin 3 How Product Roadmaps Evolve7m
Veronica Pinchin 4 Managing Demands to Change Your Roadmap5m
Why Giants Fall5m
How PM Execute OODA Loops5m
Attack Your Backlog with Velocity7m
Track Your Velocity Over Time3m
Parting Thought38s
3 practice exercises
Envision This30m
Navigate a Product Roadmap30m
Observe. Orient. Decide. Answer.30m
Week
2

Week 2

5 hours to complete

Learn and Be Curious

5 hours to complete
16 videos (Total 83 min), 2 readings, 5 quizzes
16 videos
Google-style OKRs6m
Facebook-style North Stars3m
Kate Zhang 1 Effective Analytics4m
Kate Zhang 2 How to Work with KPIs Part 16m
Kate Zhang 3 How to Work with KPIs Part 24m
Experiment Elements 1-510m
Experiment Elements 6-73m
Famous A/B Tests4m
Net Promoter Score (NPS)6m
NPS-Based Product Strategy7m
CSAT and CES5m
Parting Thought22s
Barkha Saxena 1 How PMs Lead Data Scientists6m
Barkha Saxena 2 How to Run Experiments4m
Barkha Saxena 3 Eurika Moments6m
2 readings
Review Microsoft & Google KPIs30m
Nancy's Picks for Statistical Calculators5m
3 practice exercises
PM the Key Performance of These Indicators30m
Lies, More Lies, and Statistics30m
NPS® is a Registered Trademark of Bain & Co.30m
Week
3

Week 3

5 hours to complete

Deliver Results

5 hours to complete
14 videos (Total 71 min), 1 reading, 5 quizzes
14 videos
Addicting Your Customers 16m
Addicting Your Customers 27m
Addicting Your Customers 33m
Loyalty & Churn5m
Monetizing the Customer Journey5m
Advanced Pricing Techniques 18m
Advanced Pricing Techniques 26m
Price Vocabularies1m
Understand Your Financials8m
Value Your Business6m
How People Manipulate Financials2m
Reflect & Review30s
Congratulations!12s
1 reading
Please Review Our Course!5m
3 practice exercises
PM H&M's Operations in 74 Countries30m
Customers Vote with Their Wallets30m
Are Microsoft's Financials All That Different from a Dating App's?30m

About the Real-World Product Management Specialization

Created and offered by ADVANCING WOMEN IN PRODUCT (AWIP). Sponsored by AMAZON WEB SERVICES (AWS). Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role. Lead instructor Nancy Wang, Head of Data Protection Services at Amazon Web Services, former Rubrik and Google PM shares the key business, technical, design, and leadership skills necessary for success at PM roles at some of the world’s top technology companies. These skills will serve you throughout your career. Gain insight from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. These are the leaders who hire PMs. They will teach you the most desired PM skills. View the full list of our teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to to impress during your next interview and role. Learn how to systematically attack each type of PM interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback. Try our app, featuring hundreds of real PM interview questions asked by Amazon, Google, Facebook, and Microsoft! Views expressed are solely AWIP's, and not necessarily those of AWS, Coursera, or others. © 2020 AWIP. No claim on others' content fairly used for teaching pursuant to 17 USC § 107 and applicable caselaw....
Real-World Product Management

Frequently Asked Questions

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