This course is part of the Real-World Product Management Specialization

4.7
stars
177 ratings

Nancy Wang

5,829 already enrolled

Offered By

Real-World Product Management SpecializationAdvancing Women in Tech

About this Course

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Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
Featuring: 
* NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product
* VERONICA PINCHIN, Director of Product Management, Sidewalk Labs
* KATE ZHANG, Product Manager, Instagram
* BARKHA SAXENA, Chief Data Officer, Poshmark

This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

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Course 2 of 4 in the

Real-World Product Management Specialization

Beginner Level

Approx. 13 hours to complete

English

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What you will learn

Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.

Skills you will gain

Monetization Strategy
A/B/n testing
Customer Retention
KPIs OKRs North Stars
OODA Loops

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 4 in the

Real-World Product Management Specialization

Beginner Level

Approx. 13 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.74/5 (95 Ratings)

Nancy Wang

CEO and Founder, Advancing Women in Tech (AWIT)

General Manager of AWS Backup Data Protection Services, Amazon Web Services (AWS)

29,794 Learners

10 Courses

Offered by

Advancing Women in Tech

Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.

4 hours to complete

15 videos (Total 73 min)

15 videos

Nancy Rates Product Visions8mThank You!11sNancy Ranks Roadmaps6mNancy Rates More Product Roadmaps5mReading Public Roadmaps and Symbols6mParting Thought44sVeronica Pinchin 1 How to Lead a Product Organization4mVeronica Pinchin 2 Product Vision vs. Product Roadmap5mVeronica Pinchin 3 How Product Roadmaps Evolve7mVeronica Pinchin 4 Managing Demands to Change Your Roadmap5mWhy Giants Fall5mHow PMs Execute OODA Loops5mAttack Your Backlog with Velocity7mTrack Your Velocity Over Time3mParting Thought38s

3 practice exercises

Envision This25mNavigate a Product Roadmap15mObserve. Orient. Decide. Answer.15m

Week2

Week 2

5 hours to complete

Learn and Be Curious

5 hours to complete

16 videos (Total 83 min), 2 readings, 5 quizzes

16 videos

KPIs in Theory and Practice3mGoogle-style OKRs6mFacebook-style North Stars3mKate Zhang 1 Effective Analytics4mKate Zhang 2 How to Work with KPIs Part 16mKate Zhang 3 How to Work with KPIs Part 24mExperiment Elements 1-510mExperiment Elements 6-73mFamous A/B Tests4mNet Promoter Score (NPS)6mNPS-Based Product Strategy7mCSAT and CES5mParting Thought22sBarkha Saxena 1 How PMs Lead Data Scientists6mBarkha Saxena 2 How to Run Experiments4mBarkha Saxena 3 Eurika Moments6m

2 readings

Review Microsoft & Google KPIs30mNancy's Picks for Statistical Calculators5m

3 practice exercises

PM the Key Performance of These Indicators15mLies, More Lies, and Statistics40mNPS® is a Registered Trademark of Bain & Co.40m

Week3

Week 3

4 hours to complete

Deliver Results

4 hours to complete

14 videos (Total 71 min), 1 reading, 5 quizzes

14 videos

Introduction to Retention8mAddicting Your Customers 16mAddicting Your Customers 27mAddicting Your Customers 33mLoyalty & Churn5mMonetizing the Customer Journey5mAdvanced Pricing Techniques 18mAdvanced Pricing Techniques 26mPrice Vocabularies1mUnderstand Your Financials8mValue Your Business6mHow People Manipulate Financials2mReflect & Review30sCongratulations!12s

1 reading

Please Review Our Course & Specialization5m

3 practice exercises

PM H&M's Operations in 74 Countries15mCustomers Vote with Their Wallets50mAre Microsoft's Financials All That Different from a Dating App's?15m

Reviews

4.7

82 reviews

5 stars
76.40%
4 stars
19.10%
3 stars
2.80%
2 stars
1.68%

TOP REVIEWS FROM THE BUSINESS OF PRODUCT MANAGEMENT II

by SSAug 14, 2021

very good concepts, with examples and exercises to practice. This is the closest you can get to experiencing PM function while in training. Highly recommended as part of this series.

by JLNov 24, 2021

Amazing ! What you ll learn is very valuable and the balance between assignements and videos is perfect.

by PRSep 22, 2020

Running startup is tough. All the lessons covered here gave me valuable insights on where I am going wrong and how can I improve. Thanks

by NKJun 7, 2021

Good refreseher for basic business management topics (financials, P&Ls, etc). can take longer if users are not as well versed in these topics.

View all reviews

About the Real-World Product Management Specialization

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.

Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career. Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This program is ACE® approved—when you complete, you can earn up to 6 college credits.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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The Business of Product Management II

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