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The Business of Product Management II
The Business of Product Management II
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
9,143 already enrolled
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you'll gain
- Business Metrics
- Product Development
- Brand Loyalty
- Product Roadmaps
- Commercialization
- Revenue Management
- Customer experience improvement
- Agile Product Development
- Financial Statement Analysis
- Innovation
- Product Planning
- Financial Statements
- Financial Analysis
- Customer Analysis
- Customer Engagement
- Financial Acumen
- Initiative and Leadership
- Agile Methodology
- Product Management
- Customer Retention
Details to know
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Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 3 modules in this course
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