Universidad de Palermo

Product Management

Gustavo Alonso

Instructor: Gustavo Alonso

6,587 already enrolled

Course

Gain insight into a topic and learn the fundamentals

4.5

(101 reviews)

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

Skills you'll gain

  • Category: Marketing
  • Category: Productos
  • Category: Estrategia
  • Category: Mercados
  • Category: Clientes

Details to know

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Quizzes and assessments

7 quizzes, 4 assessments

Spanish
Subtitles: Spanish

Course

Gain insight into a topic and learn the fundamentals

4.5

(101 reviews)

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

There are 3 modules in this course

¿Es necesario hablar de marketing en la gestión de productos? Por supuesto que sí. Esta semana comprenderás por qué la mirada del marketing centrado en el cliente se vuelve imprescindible para la creación y desarrollo de productos exitosos.

What's included

5 videos5 readings3 quizzes

¿El cliente siempre tiene la razón? Dejemos esa pregunta de lado por un momento, para tratar de entender el porqué de las decisiones de compra. ¿Por qué compran los clientes? Lógicamente, cada comprador tendrás sus razones y allí radica, en parte, la base conceptual para el diseño de productos.

What's included

4 videos3 readings2 quizzes

Ya hemos trabajado mucho en la idea del producto como portador de valor para el cliente, reconociendo además que no todos los clientes son iguales. A continuación vamos a abordar un tema fascinante vinculado al valor simbólico de las marcas y cómo una propuesta de producto puede transformarse en una vivencia inolvidable.

What's included

4 videos3 readings2 quizzes

Instructor

Instructor ratings
4.7 (35 ratings)
Gustavo Alonso
Universidad de Palermo
1 Course6,587 learners

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4.5

101 reviews

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AP
5

Reviewed on Sep 15, 2022

WG
5

Reviewed on Jan 3, 2022

MA
5

Reviewed on Oct 28, 2022

Recommended if you're interested in Business

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