¿Por dónde comenzar el desarrollo de productos en mercados cada vez más competitivos? ¿Cómo diferenciar mi propuesta en forma atractiva? ¿Cuáles son los aspectos clave para diseñar propuestas ganadoras? La velocidad de los cambios en mercados cada vez más competitivos, así como clientes cada vez más exigentes, obligan a repensar la forma de gestionar el desarrollo de productos. Con este curso podrás responder a todos esos interrogantes, además de incorporar una mirada actual y estratégica para la conceptualización de productos que sean preferidos por los clientes.
Product Management
Product Management
Instructor: Gustavo Alonso
6,587 already enrolled
Course
Gain insight into a topic and learn the fundamentals
4.5
(101 reviews)
Beginner level
Recommended experience
10 hours (approximately)
Flexible schedule
Learn at your own pace
Skills you'll gain
- Category: Marketing
- Category: Productos
- Category: Estrategia
- Category: Mercados
- Category: Clientes
Details to know
Shareable Certificate
Add to your LinkedIn profile
Quizzes and assessments
7 quizzes, 4 assessments
Spanish
Subtitles: Spanish
Course
Gain insight into a topic and learn the fundamentals
4.5
(101 reviews)
Beginner level
Recommended experience
10 hours (approximately)
Flexible schedule
Learn at your own pace
There are 3 modules in this course
¿Es necesario hablar de marketing en la gestión de productos? Por supuesto que sí. Esta semana comprenderás por qué la mirada del marketing centrado en el cliente se vuelve imprescindible para la creación y desarrollo de productos exitosos.
What's included
5 videos5 readings3 quizzes
¿El cliente siempre tiene la razón? Dejemos esa pregunta de lado por un momento, para tratar de entender el porqué de las decisiones de compra. ¿Por qué compran los clientes? Lógicamente, cada comprador tendrás sus razones y allí radica, en parte, la base conceptual para el diseño de productos.
What's included
4 videos3 readings2 quizzes
Ya hemos trabajado mucho en la idea del producto como portador de valor para el cliente, reconociendo además que no todos los clientes son iguales. A continuación vamos a abordar un tema fascinante vinculado al valor simbólico de las marcas y cómo una propuesta de producto puede transformarse en una vivencia inolvidable.
What's included
4 videos3 readings2 quizzes
Instructor
Instructor ratings
4.7 (35 ratings)Offered by
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