Universidad de Palermo

Product Management

Taught in Spanish

13,341 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Gustavo Alonso

Instructor: Gustavo Alonso

4.6

(152 reviews)

Beginner level

Recommended experience

10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Entender la función del marketing y distinguir sus distintos niveles para desarrollar productos competitivos y conocer a los potenciales clientes.

  • Emplear oportunamente diversas estrategias de acuerdo a los momentos que un producto puede necesitar.

  • Reconocer distintos grupos de clientes y diseñar experiencias positivas para ganar la preferencia y fidelidad de los mercados.

Details to know

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Assessments

11 quizzes

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There are 3 modules in this course

¿Es necesario hablar de marketing en la gestión de productos? Por supuesto que sí. Esta semana comprenderás por qué la mirada del marketing centrado en el cliente se vuelve imprescindible para la creación y desarrollo de productos exitosos.

What's included

5 videos5 readings4 quizzes1 discussion prompt

¿El cliente siempre tiene la razón? Dejemos esa pregunta de lado por un momento, para tratar de entender el porqué de las decisiones de compra. ¿Por qué compran los clientes? Lógicamente, cada comprador tendrás sus razones y allí radica, en parte, la base conceptual para el diseño de productos.

What's included

4 videos3 readings3 quizzes1 discussion prompt

Ya hemos trabajado mucho en la idea del producto como portador de valor para el cliente, reconociendo además que no todos los clientes son iguales. A continuación vamos a abordar un tema fascinante vinculado al valor simbólico de las marcas y cómo una propuesta de producto puede transformarse en una vivencia inolvidable.

What's included

4 videos3 readings4 quizzes1 discussion prompt

Instructor

Instructor ratings
4.8 (53 ratings)
Gustavo Alonso
Universidad de Palermo
1 Course13,341 learners

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4.6

152 reviews

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JR
4

Reviewed on Aug 14, 2023

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5

Reviewed on Sep 15, 2022

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5

Reviewed on Dec 11, 2021

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