Chevron Left
Back to Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

2,277 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews


Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

Filter by:

1 - 25 of 496 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Jaimee M

Aug 8, 2016

If I could give a half star in addition to the 2 given, I would. This was a great course. However it was hard to understand the professors and some of the language that was then in turn translated wasn't quite clear when some accronyms and definitions were a few words off. The lessons taught were great and the knowledge I acquired was exactly what I was looking for, it was just the accents that were hard to decifer. Thank you for this course. I will most likely still take more from IE Business School, but at least will be prepared for printing out the text of the videos instead of stressing over trying to figure out what was said.

By Mohit U

Feb 10, 2019

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

By Nkechinyere I

Feb 26, 2019

This course made it possible for me to launch my career. I am grateful!

By Sri V V D

Apr 21, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

By Chrysoula A

Dec 18, 2020

A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!

By Beatriz L

Jul 12, 2019

Too theoretical. More practical application examples would be helpful.

By Rosemary G

Oct 7, 2019

I cannot understand what they are saying. The accents were too thick, I didn't make it through the first 2 videos of the free trial

By Shu Q L

Jul 18, 2016

Very interesting, up-to-date and relevant concepts on marketing and communication tools and how they relate to the fundamental goal of achieving long-term brand loyalty. I like the practical examples used as they help to illustrate the concepts well. If a little more coverage could be provided on digital marketing, it would be great. Nonetheless, this is a great course for introducing the fundamentals of traditional marketing and communication tools. Great description on the theoretical concepts related to advertising strategies especially - some psychology involved, in the context of consumer behaviour, and I appreciate these associations especially since Psychology is my undergraduate major.

By Jon U

Apr 7, 2018

This course was outstanding. I learned so much through a combination of the professor's lectures, interviews with business leaders, and academic whitepapers. The IE Marketing Mix specialization is the first series that I've seen incorporate academic whitepapers into the curriculum and I think it really adds alot of value. Adding the additional study material helped me understand the research behind the application of ideas.

By Deleted A

Nov 3, 2018

This is been a phenomenal find! I wish I'd taken it ages ago. Even for someone with a very limited understanding of the marketing world, the depth in which concepts have been taught without making it complicated is very impressive.

I've signed up for many courses here, most of them have been good, but this one is my favourite. And I'm only halfway though so far! Highly recommend it.

By Andrea B

Aug 28, 2017

I absolutely loved this course. It was very informative, to the point, and grabbed my undivided attention every time. I think it is important to have integral courses like this one, that are very specific at the same time in which they cover a broader view of what marketing is all about.

By Ahmed N

Jun 27, 2016

I've had this course 'IMC' 4 times in my college. This time was way much better. This course is practically amazing as we see each concept being applied to the ground work. and that's so exciting, we really benefit and see how the real work looks like. i'd highly recommend it.


Aug 26, 2020

This course is highly enriching and the course instructor has the mastery of the subject matter. It is indeed, invaluable. I so much appreciate Cousera and the IE for the privilege to take the course. Bravo!


Feb 23, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

By Caleb O

Dec 3, 2018

Enlightening, instructive and informative. This course will open your mind to the exciting world of Marketing Communications and what you need to succeed in the industry today.

By Aabid A S

May 31, 2016

This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.


Aabid Ali Shahid

By Jessica N

Jun 22, 2019

I had a great time learning this. Eda Sayin is brilliant. I enjoyed listening to established professionals as well.


Jun 27, 2019

A power packed relevant course focusing on Brand and Communications Management

By Maria X

Feb 22, 2019

it will help you build great marketing communication foundations!

By Indranil M

May 12, 2019

My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.

in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.

By Amy D

Sep 29, 2016

A extremely well made course that covers a wide variety of topics in a concise, yet thorough manner. Professor Sayin does a wonderful job of explaining each topic. She has a very engaging teaching style that makes learning both easy and fun! I never found myself getting bored with her lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module. I especially enjoyed the interviews with various professionals in the marketing industry as I felt I learned a great deal from their added observations and expertise. For fellow English speakers, I highly recommend watching this course with subtitles on to get the most out of it.

By Rashi A

Oct 31, 2016

I liked this course very much. The instructor was very concise, precise as well as effective in imparting the required theoretical knowledge. Added to it was the industry relevant lecture from the working professionals which made the course even more comprehensive. Thank you Miss Eda for the knowledge you shared.

By Dentumei L

Apr 1, 2020

Nice structure, beautiful Eda, and the special guests in lectures, had to listen to every word Eda said, cause this is so important to keep all of this info in mind. Thanks to Eda, I realized how all of the marketing spheres are interconnected, investigated the industry marketing base.

By Matukio A C

Aug 29, 2019

Designed with attention to details, very informative, eye-opening and knowledge rich course. I personally learned a lot and very much looking forward to utilize the knowledge in the Marketing, Branding and Advertising platforms. Do i recommend this course? ABSOLUTELY!

By Saurabh M

Jan 15, 2018

It's one of the most effective courses on marketing communication. Various aspects of the integrated marketing communication are explained in a very crisp and clear approach. The course content and the presentation by Prof Eda Sayin make it very engaging.