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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

2,074 ratings
464 reviews

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Top reviews


Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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51 - 75 of 461 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By arvind b

Mar 20, 2018

I am a Student of Health Management. This course helped me to understand real meaning of marketing and after completing this course. I am now planning to develop marketing concept in terms of patient satisfaction. Because health care marketing is very different from other marketing concept. In healthcare marketing our Consumers are actually the patients. So designing a marketing campaign requires lots of consideration.

I would like to Thanks Professor Eda Sayin, For delivering the lecture in such a wonderful way.

By Ana B

May 17, 2021

This is a great course, both for those who are start working in this field now or just interested in marketing communications and for those who are already involved, but need some more optimized theoretical knowledge. The speakers are professionals. Additional reading literature, examples, links help to fully understand the subjects. Had a really nice experience.

By Daphne A

Jan 4, 2022

i​t was very informative and very direct always in terms of no time wasting ,everytime i logged in it was always a lesson and being a person who doesnt like wasting time i was so happy with the methods and speed.

i​ wish they would offer courses in public relations too i would sign up immediately .

i​ want to thank all the tutors/proffessors.

By Sameer A R

Apr 14, 2021

This IMC short course definitely helped me understand how integrated marketing works and how should we use it in different challenges or situations faced during marketing campaigns. I am very thankful to professor Eda Sayin for her relentless efforts to bring on this course. Thank You Ie Business School & Thank you Coursera!

By Veronika T

Nov 16, 2021

A really great course to begin your marketing education! Really well structured, with all key infromation provided! And I really loved the insights from the marketing professionals. I think I would have enjoyed more up-to-date reading materials. But overall the course gave me a great kickstart to learn about marketing!

By Mahira K

Sep 12, 2020

I really loved the course. The modules were perfectly designed. The course was nicely paced and topics were made clear with amazing practical examples. It was amalgamation of all the important topics required to be a perfect corporate communications professional. Thank you very much! Look forward to explore more :)

By Чичинкина А В

Jul 5, 2020

A lot of basic things, which all the practitioners know, but they are for sure essential for those, who have never faced with any marketing program. Some additional readings were really useful. In general can recommend, but more for the beginners. For the practitioners it's more about refreshing the knowledge.

By Ayushi G

Oct 2, 2020

This course has helped me brush up on my skills. It has all the basic concepts that a marketer should know. The best part of this course was the examples of brands and companies. The time to time quiz keeps you engaged and interested in the course and helps in memorizing the concept to a great extent.

By kenisher d

Sep 7, 2020

I am very impressed and amaze by the way in which the information was presented. I felt as if I was in the classroom and the tutor was present. I am so happy that I've chosen Coursera and will encourage my friends to sign up for these amazing courses. Keep doing an excellent job. Thank you so so much.

By Anastasia D

Jun 24, 2016

This course was real fun, thank you, Eda! A lot of information, everything clearly put. Thank you! I would chang a bit the digital part. Maybe you could add more practical details on SEO and Google AdWords, because the spokesperson presents an agency that wouldnt teach the things they offer for money.

By Atharva J

May 15, 2020

Prof Eda Sayin is quite a talented professor , at first i thought this will be a very basic course but turns out with the innovative help of advertisement examples and interesting pictures and flowcharts made this course completely easy and fun.Would recommend her to teach more courses like these .

By Jeremae F

Aug 23, 2020

I'm ten years into Market Research (specifically Media advertising), with a background in Psychology. This is a great course to formally understand what goes beyond the reports I handle. Quite comprehensive, and well designed as to the video length and mix of research readings.


Dec 8, 2020

This course really helped me in understanding how Advertising and Marketing works. During my time on learning this course I have so many Business ideas that I want to try out and with the help of this course I think I can do it in creating a successful Business. Thank You

By Estela R U C

Nov 22, 2019

Muy fácil de tomar: ameno y con los significados y datos puntuales explicados de una manera muy concisa, con un manejo de tiempos perfecto para hacerlo ágil y con lecturas de fondo complementarias a las que se les puede dedicar más horas y entender mejor los temas.

By Eom S H

Oct 20, 2018

it's comprehensive, well delivered instructions which we are considering it in real work places

giving me lots of intuitive theoretical supporting reference / materials moving forwards..

something learn is always fun to make myself better !! thanks for good course .

By Nasser N

Jun 30, 2020

Amazing course. After 15 years of marketing, I thought I knew enough it all. This course really added a lot of value and learnings. The professor is passionate and conveys the course super in great manner. Well done. Looking forward to more courses from IE.

By onyinyechi A

Aug 10, 2020

The course is very educative and the lectures did a good job in helping the students understand the course with ease. Thank you very much and I await my certificate, it over a week I completed my course but my certificate hasn't been sent to my mail yet.

By Sampson N O

Feb 9, 2021

Overall, this course was really intuitive. It has really shaped my understanding whenit comes to marketing, advertising and public relations, and I look forward to the other cousrses so as to access the capstone project to enable me test my knowlege.

By 高云

Nov 7, 2018

i like this course, profesor performance and looking forward to the capstone project to practise my studying & learning. Meanwhile, i hope it could be have more project samplings are more better to understanding well and keep in mind the concept.


Sep 8, 2020

It is an excellent course that gives you a holistic view of integrated marketing communications. My heartiest congratulations to all the instructors who have framed the course. I benefited a great deal from the course

---- Avijit Chatterjee

By Adeleke A

Apr 4, 2018

I have been well informed on Integrated Marketing Communication. The knowledge will help me get better at my job and also position me for a better opportunities. Thank you IE BUSINESS SCHOOL AND COURSERA for an impacting knowledge.


Oct 10, 2020

I am so greatful to have enrolled in this course. This has helped me learn fresh ideas about effective brand management, advertising and sales promotions. Tools provided are practical and are very useful in real life scenario.

By Samyra M

Feb 17, 2020

Very Insightful and detailed! I loved every minute of it and learned so much. The encouragement emails to keep going was the highlight for me since I really have my hands full! Guest Speakers , was another fav moment for me..

By Adebiyi O

Nov 13, 2020

it's a well taught course with relevant and memorable examples that aid the learning process. i have gained much from this course and will be looking to use this in practice. thank you Eda Sayin and the ie business school.

By Carolyn D

Aug 29, 2017

This course was the best one of the whole Marketing Implementation Mix Specializations in my opinion! I learned alot of new and very interesting facts about the world of marketing! I especially enjoyed the interviews.