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Back to Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

1,883 ratings
427 reviews

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Top reviews

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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251 - 275 of 421 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Hesham M

May 19, 2020

Best teacher out of all 4 courses


Nov 8, 2020

This course was very informative

By Hanadi K

Mar 5, 2020

i learned a bunch of new things!

By Trần K

May 27, 2019

Thanks to Coursera and Lecturers

By Dhiraj S

Oct 23, 2020

Good course, clear instructions

By Musah O F

Jul 6, 2020

this was an amazing experience.

By Alex P

Jun 4, 2020

Very interesting and insightful

By Aleks N

May 30, 2018

Great course. Very informative.

By Oghenerukevwe T

Feb 19, 2018

Best course ever! Thank you!!!

By Paola A R J

May 10, 2021

Muy completo, me gustó mucho.


Mar 26, 2021

Thanks the course is amazing!


Jul 31, 2020

very precise, up to the point

By Tushar S

Oct 10, 2020

Enjoyed a lot while learning

By Simran L

May 8, 2020

it was informative and good.

By S A G

Sep 6, 2020

thanks for the opportunity

By Kikelomo O

Jul 20, 2018

Great learning really love

By Neha s

Jul 25, 2020

Excellent learning course

By Sudeep B C

May 4, 2020

Very exciting and useful!

By Jasmin R

Feb 13, 2021

Great Marketing Strategy

By georyeli z

Jan 5, 2021

Muy completo y agradable

By Syed I A

Sep 15, 2020

Very useful and awesome.

By vaishnavi m

Jun 9, 2020

it was nice experience.

By Gargi M

Dec 22, 2019

Prof Eda was outstanding

By Akindele O E

Jun 29, 2020

Very interesting course

By Revane E

Jul 8, 2020

You are really perfect