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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
1,641 ratings
368 reviews

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Top reviews

WR
Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR
Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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251 - 275 of 363 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By RASHMI S

Sep 25, 2020

It's very helpful

By Puja D

Jul 2, 2020

It is informative

By Aayush A

May 16, 2020

Excellent course.

By Newman O O

Jan 14, 2018

Interesting cost.

By Harshad L L

Jun 1, 2020

Very good course

By Christin T V

May 6, 2020

Useful and worth

By Boris V

Jul 31, 2017

EXCELLENT COURSE

By Duke N

Nov 1, 2016

Very informative

By S A

Apr 17, 2020

Great Learning

By Abhay S S

Jun 9, 2019

amazing cource

By Kaiyun L

Feb 20, 2019

very helpful.

By Maria A

Sep 17, 2016

Great course!

By Ms. A R

Aug 27, 2020

very helpful

By Tania G M R

Sep 4, 2020

very useful

By Nithin V J

May 5, 2020

Good course

By Urvi K

Jan 4, 2019

Well taught

By Gabriel M

Jul 27, 2020

Excellent!

By Maheeb M F

Jun 17, 2020

Well Done!

By shaik s

Jun 5, 2020

enthusiasm

By Vishnu P R

May 24, 2020

INTRESTING

By Peter A

Feb 17, 2019

Awesome!!!

By Jose F O A

Nov 29, 2016

great part

By Renee Y

Nov 5, 2020

thank you

By Anis C

Sep 24, 2020

Excellent