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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,454 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

CS

Jan 20, 2020

Excellent course. very detailed in regards to communication campaign, objectives, etc.However, more content on digital marketing, SEO & Social Media marketing would be beneficial.

CA

Dec 17, 2020

A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!

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226 - 250 of 535 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Sergey K

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Aug 9, 2018

The most difficult course out of the set - but very interesting

By Brigita G

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Jan 29, 2024

Informative course, great chose for new and curious learners.

By Olayemi S O

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Apr 15, 2020

It’s gives insight and knowledge to marketing communications.

By Narmin E

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Dec 9, 2020

Very well structured course on marketing and communications.

By Obadina P T

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Jul 22, 2020

This course was very intellectual and I learnt a whole lot.

By kiran r

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Apr 7, 2020

good videos and examples that help explain the concept more.

By Rafeaa s A

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Apr 10, 2020

I enjoyed the course it was refreshing and very educational

By Vinay K S

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Jul 2, 2019

This is a very nice course which we learn from many courses

By Adeola D

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Jun 15, 2017

It was very insightful. i completed the course in two days.

By Arinze I M

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Jul 16, 2020

It was very easy going and understanding. Wonderfulll!!!!!

By Shabna S A

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Jul 12, 2020

This course give me an insight of digital marketing career

By Monica A

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Apr 14, 2022

Really a great material, it really did gain my knowledge!

By Oyindamola A

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Aug 29, 2020

i enjoyed every part of the course. The lecturer did well

By Ashly P

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Aug 15, 2018

im so happy to learn this course from IE business school.

By Afag İ N

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Jul 5, 2017

The professor, Eda Sayin perfectly explained the modules.

By BrendonvanderMerwe

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Jan 12, 2021

Super informative with real life examples. Great course!

By DARSHAN P S

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May 2, 2020

Great Learning Journey!! Concepts explained very nicely!

By Summer W

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Feb 18, 2018

very helpful. Hope the examples will be more up to date.

By Zhang Y

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Aug 7, 2016

Very useful and instructive. I really enjoy this course!

By Margaux L

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May 28, 2020

Extremely interesting and well structured ! Thank you !

By J A G F

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Apr 7, 2020

excellent content, explanations... highly recommended.

By Joey V

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Sep 18, 2016

Excellent Professor! Great course... highly recommend!

By Adetola T

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Aug 29, 2024

The course was easy to understand and very educative

By Shivam K S

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Sep 28, 2020

Thank you for giving me such a wonderful opportunity

By Andrea G

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Aug 19, 2019

Very interesting course, i learned a lot.

Thank you!