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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
1,637 ratings
368 reviews

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Top reviews

WR
Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR
Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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226 - 250 of 362 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By POONAM K B

Jul 31, 2020

very precise, up to the point

By Tushar S

Oct 10, 2020

Enjoyed a lot while learning

By Simran L

May 8, 2020

it was informative and good.

By S A

Sep 6, 2020

thanks for the opportunity

By Kikelomo O

Jul 20, 2018

Great learning really love

By Neha s

Jul 25, 2020

Excellent learning course

By Sudeep B C

May 4, 2020

Very exciting and useful!

By Syed I A

Sep 15, 2020

Very useful and awesome.

By vaishnavi m

Jun 9, 2020

it was nice experience.

By Gargi M

Dec 22, 2019

Prof Eda was outstanding

By Akindele O E

Jun 29, 2020

Very interesting course

By Ravana A

Jul 8, 2020

You are really perfect

By Pradeep D

Aug 3, 2018

Thanks, learned a lot!

By MR M N

Nov 3, 2020

BEST DR. EDA SAYIN ..

By Gourav T

Apr 11, 2020

wonderful experience.

By akash c

Jun 23, 2020

its a greatr lerning

By Adekola F

Oct 9, 2017

Amazing Course!! I'm

By Stephanny R

Jun 15, 2020

I love this course.

By Kehinde D

May 27, 2020

Great learning time

By ayoub e

Dec 2, 2020

i loved the course

By FEDERICA S

Oct 27, 2020

interesting course

By HIMANSHU S

Sep 17, 2020

thank you coursera

By Md R I

Jun 19, 2020

interesting course

By Anshuman R

Sep 25, 2019

very instructive..

By RASHMI S

Sep 25, 2020

It's very helpful