Microsoft
Microsoft Public Relations and Communications Associate Professional Certificate
Microsoft

Microsoft Public Relations and Communications Associate Professional Certificate

Launch your career in public relations!. In this program, you’ll learn in-demand skills that will have you job-ready in 5 months or less. No degree or experience required.

 Microsoft

Instructor: Microsoft

4,670 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.7

(30 reviews)

Beginner level

Recommended experience

5 months
at 6 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.7

(30 reviews)

Beginner level

Recommended experience

5 months
at 6 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Plan basic public relations and communications strategies and identify and evaluate metrics for strategy success

  • Create, organize, and manage various pieces of content for public relations campaigns

  • Develop a plan to cultivate and maintain relationships with media professionals and leverage relationships for crisis management and brand building

  • Develop strategies for effectively integrating multiple communication channels to deliver a cohesive message across a PR campaign

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

July 2024

See how employees at top companies are mastering in-demand skills

Placeholder

Prepare for a career in Business

  • Receive professional-level training from Microsoft
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Microsoft
Placeholder

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera's job search guide

Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Professional Certificate - 5 course series

Introduction to Public Relations

Course 125 hours4.8 (24 ratings)

What you'll learn

  • Describe public relations and it's role and importance across various organization types

  • Identify and evaluate essential components of public relations campaign strategy

  • Explain core media relations principles including how to craft a media pitch

Skills you'll gain

Category: Communication Channels
Category: Marketing Communications
Category: Public Relations
Category: PR Storytelling
Category: AI-Enhanced Communication
Category: Integrated Campaign Development

What you'll learn

  • Distinguish different types of PR content based on their purpose and function within a PR campaign

  • Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content

  • Develop strategies for organizing and managing various types of PR content efficiently

  • Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy

Skills you'll gain

Category: Media Relations
Category: Public relations strategy
Category: Generative AI
Category: Writing a pitch
Category: Media relations
Category: generative AI

What you'll learn

  • The core principles and strategies for effective crisis communication for different types of crises

  • How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis

  • How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication

Skills you'll gain

Category: Stakeholder Analysis
Category: Strategic Communication
Category: Public Relations
Category: Campaign Reporting
Category: Communication Planning

What you'll learn

  • Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign

  • Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios

  • Enhance the effectiveness of communication and storytelling strategies with AI tools

  • Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes

Skills you'll gain

Category: Proofreading
Category: content management
Category: Content Creation
Category: Content Management
Category: Content Editing

What you'll learn

  • Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios

  • Analyze key metrics to assemble basic reports that summarize PR campaign results

  • Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns

  • Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign

Skills you'll gain

Category: Crisis Communication
Category: Public Relations
Category: Media relations
Category: Crisis Management
Category: Media Engagement
Category: Media Relations

Instructor

 Microsoft
Microsoft
196 Courses1,086,436 learners

Offered by

Microsoft

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Business Essentials? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹Based on Coursera learner outcome survey responses, United States, 2021.