University of Colorado Boulder
Introduction to Public Relations and the Media Specialization
University of Colorado Boulder

Introduction to Public Relations and the Media Specialization

Launch Your Career in Public Relations. Learn strategies and tools to gain mastery in the field of public relations.

Taught in English

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Erin Willis

Instructor: Erin Willis

10,369 already enrolled

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Specialization - 3 course series

Get in-depth knowledge of a subject

4.7

(397 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand what public relations is and the value it brings to your brand or organization.

  • Apply tenets of public relations theory to your business or organization or to your own personal brand.

  • Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.

  • Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization. 

Details to know

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Specialization - 3 course series

Get in-depth knowledge of a subject

4.7

(397 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

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  • Earn a career certificate from University of Colorado Boulder
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Specialization - 3 course series

Principles of Public Relations

Course 16 hours4.7 (409 ratings)

What you'll learn

  • Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.

  • Understand how mass media works and how news is produced, and where public relations fits into the process.

  • Identify target audiences and the objectives for persuasive communication.

  • Create public relations tools for practice, and understand how to implement them into daily use.

Skills you'll gain

Category: Press Release
Category: Public Relations
Category: Branding
Category: Influencers

Working with the Media

Course 28 hours4.5 (49 ratings)

What you'll learn

  • Identify organizational mission and core values.

  • Understand how public relations contributes to the branding process.

  • Define mass media theory and its application to PR practice.

  • Analyze mass media and understand PR messaging strategy.

Skills you'll gain

Category: Press Release
Category: Public Relations
Category: Branding
Category: Influencers

The Nuts and Bolts of Public Relations

Course 34 hours4.4 (29 ratings)

What you'll learn

  • Understand the components of the press release and be able to execute your own.

  • Understand strategy in media relations.

  • Identify social media influencers that align with your brand or organization.

Skills you'll gain

Category: Press Release
Category: Public Relations
Category: Branding
Category: Influencers

Instructor

Erin Willis
University of Colorado Boulder
6 Courses18,824 learners

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