- Press Release
- Public Relations
Introduction to Public Relations and the Media Specialization
Launch Your Career in Public Relations. Learn strategies and tools to gain mastery in the field of public relations.
What you will learn
Understand what public relations is and the value it brings to your brand or organization.
Apply tenets of public relations theory to your business or organization or to your own personal brand.
Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.
Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization.
Skills you will gain
About this Specialization
Applied Learning Project
Learners will create tools used in public relations, including a press release, story pitch, media contact list, and crisis communication plan. Knowledge gained throughout each course will guide learners to create and refine the basic tools used every day in public relations practice.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 3 Courses in this Specialization
Principles of Public Relations
Working with the Media
The Nuts and Bolts of Public Relations
Frequently Asked Questions
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