In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.
This course is part of the Introduction to Public Relations and the Media Specialization
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About this Course
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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 3 in the
Beginner Level
No previous background knowledge is required.
Approx. 4 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Understand the components of the press release and be able to execute your own.
Understand strategy in media relations.
Identify social media influencers that align with your brand or organization.
Skills you will gain
- Press Release
- Public Relations
- Branding
- Influencers
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 3 in the
Beginner Level
No previous background knowledge is required.
Approx. 4 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
2 hours to complete
Writing the Press Release
2 hours to complete
6 videos (Total 35 min), 1 reading, 1 quiz
1 hour to complete
Pitching Stories
1 hour to complete
4 videos (Total 23 min)
22 minutes to complete
Staying “On Message”
22 minutes to complete
4 videos (Total 12 min)
29 minutes to complete
Influencers
29 minutes to complete
4 videos (Total 19 min)
About the Introduction to Public Relations and the Media Specialization

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