University of Colorado Boulder
The Nuts and Bolts of Public Relations
University of Colorado Boulder

The Nuts and Bolts of Public Relations

Erin Willis

Instructor: Erin Willis

4,373 already enrolled

Included withCoursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.4

(29 reviews)

Beginner level

Recommended experience

4 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the components of the press release and be able to execute your own.

  • Understand strategy in media relations.

  • Identify social media influencers that align with your brand or organization.

Details to know

Earn a career certificate

Add to your LinkedIn profile

Taught in English

Course

Gain insight into a topic and learn the fundamentals

4.4

(29 reviews)

Beginner level

Recommended experience

4 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Introduction to Public Relations and the Media Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

In this module, you will learn how to identify “news” within your organization and write a press release to gain media attention and publicity.

What's included

6 videos1 reading1 peer review2 discussion prompts

In this module, you will learn how to formulate a pitch to share with journalists that will ensure your story makes headlines. You will practice writing a pitch and accompanying press release.

What's included

4 videos1 peer review

In this module, you will learn how messaging should always ladder up to an organization’s mission and core values, and how different media require different messaging strategies.

What's included

4 videos1 discussion prompt

In this module, you will learn about social media influencers and their return on influence. You will understand why influencers are valuable to communication plans, and the different types of influencers, and how to choose one that aligns with your organization’s goals.

What's included

4 videos1 discussion prompt

Instructor

Instructor ratings
5.0 (6 ratings)
Erin Willis
University of Colorado Boulder
6 Courses19,413 learners

Offered by

Recommended if you're interested in Marketing

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4.4

29 reviews

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SO
5

Reviewed on Jun 28, 2023

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