About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
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Beginner Level

No previous background knowledge is required.

Approx. 8 hours to complete
English

What you will learn

  • Identify organizational mission and core values.

  • Understand how public relations contributes to the branding process.

  • Define mass media theory and its application to PR practice.

  • Analyze mass media and understand PR messaging strategy.

Skills you will gain

  • Press Release
  • Public Relations
  • Branding
  • Influencers
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No previous background knowledge is required.

Approx. 8 hours to complete
English

Offered by

Placeholder

University of Colorado Boulder

Syllabus - What you will learn from this course

Week1
Week 1
2 hours to complete

Organizational Mission and Core Values

2 hours to complete
6 videos (Total 32 min), 2 readings, 1 quiz
Week2
Week 2
2 hours to complete

PR’s Role in Branding

2 hours to complete
4 videos (Total 24 min), 2 readings, 1 quiz
Week3
Week 3
2 hours to complete

Issue and Crisis Management

2 hours to complete
5 videos (Total 31 min)
Week4
Week 4
1 hour to complete

Gatekeeping in Public Relations

1 hour to complete
5 videos (Total 27 min)

About the Introduction to Public Relations and the Media Specialization

Introduction to Public Relations and the Media

Frequently Asked Questions

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