About this Course

4,448 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No previous background knowledge is required.

Approx. 8 hours to complete
English

What you will learn

  • Identify organizational mission and core values.

  • Understand how public relations contributes to the branding process.

  • Define mass media theory and its application to PR practice.

  • Analyze mass media and understand PR messaging strategy.

Skills you will gain

Press ReleasePublic RelationsBrandingInfluencers
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No previous background knowledge is required.

Approx. 8 hours to complete
English

Offered by

Placeholder

University of Colorado Boulder

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Organizational Mission and Core Values

2 hours to complete
6 videos (Total 32 min), 2 readings, 1 quiz
Week
2

Week 2

2 hours to complete

PR’s Role in Branding

2 hours to complete
4 videos (Total 24 min), 2 readings, 1 quiz
Week
3

Week 3

2 hours to complete

Issue and Crisis Management

2 hours to complete
5 videos (Total 31 min)
Week
4

Week 4

1 hour to complete

Gatekeeping in Public Relations

1 hour to complete
5 videos (Total 27 min)

About the Introduction to Public Relations and the Media Specialization

Introduction to Public Relations and the Media

Frequently Asked Questions

More questions? Visit the Learner Help Center.