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Learner Reviews & Feedback for Working with the Media by University of Colorado Boulder

20 ratings

About the Course

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management....
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1 - 3 of 3 Reviews for Working with the Media

By tomi o

Nov 8, 2022


By Diana W

Aug 26, 2022

This course was a great introduction to how the media responds to requests from PR practitioners for coverage of their stories. I learn about AP writing style, components of press releases and press release pitches, how to relate to journalists, and how important it is to keep the audience in mind, as well as provide newsworthy press releases. The peer-review assignments were challenging and I really enjoyed having the chance to research and write a press release. It can be frustrating waiting for your peer-learners to actually review your assignment, but patience pays off in the end.

By Abdulla A

Oct 9, 2021

assignments must be optional