IESE Business School

The Role of the Media

This course is part of Communicating with Presence Specialization

Taught in English

Greg Burke
Yago de la Cierva

Instructors: Greg Burke

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 quizzes, 2 assignments

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Communicating with Presence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 3 modules in this course

Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.

What's included

7 videos1 reading1 quiz1 assignment

Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy

What's included

6 videos1 quiz

Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.

What's included

7 videos1 quiz1 assignment

Instructors

Greg Burke
IESE Business School
4 Courses2,707 learners

Offered by

Recommended if you're interested in Economics

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