IESE Business School

Persuasive Communication

This course is part of Communicating with Presence Specialization

Taught in English

Yago de la Cierva
Greg Burke

Instructors: Yago de la Cierva

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

18 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes, 5 assignments

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

18 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Communicating with Presence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 6 modules in this course

To be a better leader you need skills such as finance, operations and marketing, but to advance in your career, you will also need soft skills. One of these essential skills is communication. If you want to manage people, whether it's a small team or a large company, you have to know how to communicate. There is no effective leader who is NOT an effective communicator.

What's included

1 video1 reading

Upon completion of this module, learners will be able to break down the key elements of discourse and how to effectively combine them to create persuasive and impactful speeches.

What's included

2 videos1 quiz1 assignment

Upon completion of this module, learners will be able to recognise the principles on which persuasion is based by differentiating between being persuasive and manipulative. They will develop communication skills in relation to others, whatever the scope of that relationship; they will be able to plan and deliver a rational speech in public.

What's included

5 videos1 quiz1 assignment

Upon completion of this module, learners will be able to recognise the type of discourse they should develop from a given situation; compare 3 structures of the leader’s discourse; design and validate a leadership discourse proposal.

What's included

5 videos1 quiz1 assignment

Upon completion of this module, learners will be able to create memorable stories and to feel their impact in an oral speech, to enhance their public speaking skills.

What's included

6 videos1 quiz1 assignment

Upon completion of this module, learners will be able to create emotional speeches that change their audience.

What's included

4 videos1 quiz1 assignment

Instructors

Yago de la Cierva
IESE Business School
3 Courses1,700 learners
Greg Burke
IESE Business School
4 Courses2,746 learners

Offered by

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