About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
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Beginner Level

No previous background knowledge is required.

Approx. 7 hours to complete
English

What you will learn

  • Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.

  • Understand how mass media works and how news is produced, and where public relations fits into the process.

  • Identify target audiences and the objectives for persuasive communication.

  • Create public relations tools for practice, and understand how to implement them into daily use.

Skills you will gain

Press ReleasePublic RelationsBrandingInfluencers
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No previous background knowledge is required.

Approx. 7 hours to complete
English

Offered by

Placeholder

University of Colorado Boulder

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Defining Public Relations

2 hours to complete
6 videos (Total 45 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

The 4-Step Process in Public Relations

2 hours to complete
4 videos (Total 43 min), 1 reading, 1 quiz
Week
3

Week 3

2 hours to complete

Corporate Social Responsibility

2 hours to complete
4 videos (Total 33 min), 3 readings, 1 quiz
Week
4

Week 4

1 hour to complete

Working in Public Relations

1 hour to complete
5 videos (Total 30 min)

About the Introduction to Public Relations and the Media Specialization

Introduction to Public Relations and the Media

Frequently Asked Questions

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