University of Colorado Boulder

Principles of Public Relations

This course is part of Introduction to Public Relations and the Media Specialization

Taught in English

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Erin Willis

Instructor: Erin Willis

14,046 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(384 reviews)

|

98%

Beginner level

Recommended experience

6 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.

  • Understand how mass media works and how news is produced, and where public relations fits into the process.

  • Identify target audiences and the objectives for persuasive communication.

  • Create public relations tools for practice, and understand how to implement them into daily use.

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(384 reviews)

|

98%

Beginner level

Recommended experience

6 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Introduction to Public Relations and the Media Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.

What's included

6 videos3 readings1 quiz1 discussion prompt

In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.

What's included

4 videos1 reading1 quiz1 discussion prompt

In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.

What's included

4 videos3 readings1 quiz1 discussion prompt

In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.

What's included

5 videos1 quiz1 discussion prompt

In this module, you will learn about the ethical principles applied in public relations practice and will be challenged by different real-life scenarios.

What's included

3 videos1 discussion prompt

Instructor

Instructor ratings
4.8 (143 ratings)
Erin Willis
University of Colorado Boulder
6 Courses17,217 learners

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4.7

384 reviews

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RS
5

Reviewed on Apr 12, 2023

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5

Reviewed on Sep 19, 2021

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Reviewed on Jan 27, 2024

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