Media is the plural of medium, which is defined as a means through which things are communicated or expressed. In the broadest sense of the term, forms of media include writing, music, broadcast television, graphic design, and more.

In the modern era, “the media” has come to refer more specifically to mass communication, and especially the coverage of current events in the news media. The media in this sense is an essential institution, serving as a check on politicians and other powerful interests, a means of keeping the public informed, and a guide to navigating our fast-changing world. It is also a powerful institution, and journalism has a code of ethics covering aspects of their work including sourcing, fact-checking, and fairness in order to ensure that this power is used in the public interest.

The 21st century has also seen the rise of social media, which is the spread of information through social networks and websites like Facebook, Twitter, and Google. These internet giants have made it possible for individuals to share news with each other and the world, eliminating the need for the media establishment to serve as an intermediary. While this development has enabled important new voices and opinions to reach the broader public, the absence of traditional ethical safeguards has also led to concerns about the rapid dissemination of misinformation, propaganda, and conspiracy theories through social media.‎

Understanding how today’s interconnected media world works is essential for any career in communications. Whether you’re a digital marketing manager creating engaging multimedia content and tracking its performance across various social networks or a public relations professional responsible for shaping the narrative of a business or public figure, you need to be able to leverage all media channels to get your message out into the world effectively.

With all the changes wrought by new forms of mass media and social media, the work of journalists, reporters, and news analysts is more important than ever. These correspondents for newspapers, television and radio stations, and internet outlets serve a vital purpose in helping the public make sense of the barrage of information in today’s media-saturated environment. According to the Bureau of Labor Statistics, reporters, correspondents, and broadcast news analysts earned a median annual salary of $46,270 in 2019, and typically have a bachelor’s degree in journalism or communications.‎

Yes! Whether you aspire to work in the traditional mass media or build your expertise in digital media for a career in marketing or communications, Coursera offers courses and Specializations spanning multiple courses to meet your needs. You can get a truly global perspective on today’s media landscape by learning remotely from top-ranked universities from around the world such as University of Pennsylvania, University of Chicago, Michigan State University, University of Amsterdam, and University of New South Wales Sydney, all at a lower tuition cost than on-campus students.‎