About this Course

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Learner Career Outcomes

17%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English, Spanish

Skills you will gain

History Of AdvertisingAdvertisingAdvertising StrategyAdvertising Techniques

Learner Career Outcomes

17%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English, Spanish

Offered by

Duke University logo

Duke University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

What is advertising and where did it come from?

2 hours to complete
5 videos (Total 81 min), 1 reading, 1 quiz
5 videos
1.2 A Brief History of Advertising in America 25m
1.3 Media and Advertising 27m
1.4 About the Hartman Center at Duke University 2m
1.5 About the Advertising Educational Foundation 2m
1 reading
What Is Advertising?10m
1 practice exercise
Week 1 Quiz20m
Week
2

Week 2

2 hours to complete

Am I being manipulated by advertising?

2 hours to complete
3 videos (Total 63 min), 1 reading, 1 quiz
3 videos
2.2 Public Perception of the Advertising Profession 19m
2.3 Ethics and Advertsing 20m
1 reading
Am I Being Manipulated?10m
1 practice exercise
Week 2 Quiz20m
Week
3

Week 3

2 hours to complete

What's in an ad beyond that which meets the eye?

2 hours to complete
3 videos (Total 73 min), 1 reading, 1 quiz
3 videos
3.2 Interpreting TV Commercials 22m
3.3 Thinking about Interpretation 26m
1 reading
What's in an Ad Beyond That Which Meets the Eye?10m
1 practice exercise
Week 3 Quiz20m
Week
4

Week 4

2 hours to complete

How do ads get made?

2 hours to complete
3 videos (Total 62 min), 1 reading, 1 quiz
3 videos
4.2 Creativity Case Study 19m
4.3 The Role of Research in Advertising 24m
1 reading
How Do Ads Get Made?10m
1 practice exercise
Week 4 Quiz 20m

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Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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