About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
English

Skills you will gain

  • History Of Advertising
  • Advertising
  • Advertising Strategy
  • Advertising Techniques
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
English

Offered by

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Duke University

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

What is advertising and where did it come from?

2 hours to complete
5 videos (Total 81 min), 1 reading, 1 quiz
Week
2

Week 2

2 hours to complete

Am I being manipulated by advertising?

2 hours to complete
3 videos (Total 63 min), 1 reading, 1 quiz
Week
3

Week 3

2 hours to complete

What's in an ad beyond that which meets the eye?

2 hours to complete
3 videos (Total 73 min), 1 reading, 1 quiz
Week
4

Week 4

2 hours to complete

How do ads get made?

2 hours to complete
3 videos (Total 62 min), 1 reading, 1 quiz

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