About this Course

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Learner Career Outcomes

17%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Skills you will gain

History Of AdvertisingAdvertisingAdvertising StrategyAdvertising Techniques

Learner Career Outcomes

17%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Offered by

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Duke University

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

What is advertising and where did it come from?

2 hours to complete
5 videos (Total 81 min), 1 reading, 1 quiz
5 videos
1.2 A Brief History of Advertising in America 25m
1.3 Media and Advertising 27m
1.4 About the Hartman Center at Duke University 2m
1.5 About the Advertising Educational Foundation 2m
1 reading
What Is Advertising?10m
1 practice exercise
Week 1 Quiz30m
Week
2

Week 2

2 hours to complete

Am I being manipulated by advertising?

2 hours to complete
3 videos (Total 63 min), 1 reading, 1 quiz
3 videos
2.2 Public Perception of the Advertising Profession 19m
2.3 Ethics and Advertsing 20m
1 reading
Am I Being Manipulated?10m
1 practice exercise
Week 2 Quiz30m
Week
3

Week 3

2 hours to complete

What's in an ad beyond that which meets the eye?

2 hours to complete
3 videos (Total 73 min), 1 reading, 1 quiz
3 videos
3.2 Interpreting TV Commercials 22m
3.3 Thinking about Interpretation 26m
1 reading
What's in an Ad Beyond That Which Meets the Eye?10m
1 practice exercise
Week 3 Quiz30m
Week
4

Week 4

2 hours to complete

How do ads get made?

2 hours to complete
3 videos (Total 62 min), 1 reading, 1 quiz
3 videos
4.2 Creativity Case Study 19m
4.3 The Role of Research in Advertising 24m
1 reading
How Do Ads Get Made?10m
1 practice exercise
Week 4 Quiz 30m

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