About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

English

Subtitles: English, Spanish

Skills you will gain

History Of AdvertisingAdvertisingAdvertising StrategyAdvertising Techniques

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

English

Subtitles: English, Spanish

Syllabus - What you will learn from this course

Week
1
2 hours to complete

What is advertising and where did it come from?

5 videos (Total 81 min), 1 reading, 1 quiz
5 videos
1.2 A Brief History of Advertising in America 25m
1.3 Media and Advertising 27m
1.4 About the Hartman Center at Duke University 2m
1.5 About the Advertising Educational Foundation 2m
1 reading
What Is Advertising?10m
1 practice exercise
Week 1 Quiz20m
Week
2
2 hours to complete

Am I being manipulated by advertising?

3 videos (Total 63 min), 1 reading, 1 quiz
3 videos
2.2 Public Perception of the Advertising Profession 19m
2.3 Ethics and Advertsing 20m
1 reading
Am I Being Manipulated?10m
1 practice exercise
Week 2 Quiz20m
Week
3
2 hours to complete

What's in an ad beyond that which meets the eye?

3 videos (Total 73 min), 1 reading, 1 quiz
3 videos
3.2 Interpreting TV Commercials 22m
3.3 Thinking about Interpretation 26m
1 reading
What's in an Ad Beyond That Which Meets the Eye?10m
1 practice exercise
Week 3 Quiz20m
Week
4
2 hours to complete

How do ads get made?

3 videos (Total 62 min), 1 reading, 1 quiz
3 videos
4.2 Creativity Case Study 19m
4.3 The Role of Research in Advertising 24m
1 reading
How Do Ads Get Made?10m
1 practice exercise
Week 4 Quiz 20m
4.7
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got a tangible career benefit from this course

20%

got a pay increase or promotion

Top reviews from Advertising and Society

By KDJun 15th 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

By GGMay 3rd 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

Instructor

Avatar

Professor William M. O'Barr

Professor
Cultural Anthropology, Sociology and English

About Duke University

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

More questions? Visit the Learner Help Center.