About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
English

Skills you will gain

History Of AdvertisingAdvertisingAdvertising StrategyAdvertising Techniques
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
English

Offered by

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Duke University

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

What is advertising and where did it come from?

2 hours to complete
5 videos (Total 81 min), 1 reading, 1 quiz
Week
2

Week 2

2 hours to complete

Am I being manipulated by advertising?

2 hours to complete
3 videos (Total 63 min), 1 reading, 1 quiz
Week
3

Week 3

2 hours to complete

What's in an ad beyond that which meets the eye?

2 hours to complete
3 videos (Total 73 min), 1 reading, 1 quiz
Week
4

Week 4

2 hours to complete

How do ads get made?

2 hours to complete
3 videos (Total 62 min), 1 reading, 1 quiz

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