Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
About this Course
Skills you will gain
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
- 5 stars82.37%
- 4 stars12.58%
- 3 stars2.15%
- 2 stars1.79%
- 1 star1.07%
TOP REVIEWS FROM THINK OUTSIDE THE INBOX: EMAIL MARKETING
This course is very fun and it really brought out my potential as a marketer!
This course is amazing I never thought the studies and examplers Activities were very helpful . Thank you our instructer and Coursera.
Excellent course. I learnt a lot from it and my teacher was excellent! Thank you so much and I hope I will be able to apply this information once I get a job!
I found the content engaging, informative, and challenging. The presentation of the materials was very professional, and very effective.
About the Google Digital Marketing & E-commerce Professional Certificate
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
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