From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.
About this Course
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Social Listening
- Social Media Bidding
- Customer Engagement
- Social Media Analytics
- Social Media Branding
Syllabus - What you will learn from this course
Introduction to from likes to leads: interact with customers online
Social media strategy, planning, and publishing
Listening and engagement on social media
Social media analytics and reporting
- 5 stars82.25%
- 4 stars14.58%
- 3 stars2.21%
- 2 stars0.47%
- 1 star0.47%
TOP REVIEWS FROM FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE
I really love the layout of this entire course. Very detailed and easy to pick up on. I really enjoyed learning the info and ready to apply them.
I've learned a lot in this course, there is so many terms that i never heard before even though im already using it every day and I really excited to learn about it.
Great course with unrivalled details and teaching presentation packaging. A must for any digital marketing professional; at any level. Thank you Google and Coursera teams.
This course has opened me up to amazing new ways of thinking about social media. It is amazingly taught, very well explained, and thoroughly tested.
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