From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.
About this Course
Skills you will gain
- 5 stars81.81%
- 4 stars14.77%
- 3 stars2.46%
- 2 stars0.37%
- 1 star0.56%
TOP REVIEWS FROM FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE
Great course with unrivalled details and teaching presentation packaging. A must for any digital marketing professional; at any level. Thank you Google and Coursera teams.
it did have a lot of content but definitely worth it if you've gotten this far you probably know what you want to do with your digital marketing career
This course is the key to understanding how social media works in general. I am grateful for coming across such a wonderful course.
I don't have a professional social media marketing background and found the social media marketing practice exercises helfpul, relevant, and memorable.
About the Google Digital Marketing & E-commerce Professional Certificate
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