About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 26 hours to complete
English

What you will learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Skills you will gain

  • Digital marketing KPIs
  • Spreadsheet management
  • Presenting to stakeholders
  • Media planning and strategies
  • Marketing Analytics
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 26 hours to complete
English

Instructor

Offered by

Placeholder

Google

Syllabus - What you will learn from this course

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Week1
Week 1
7 hours to complete

Introduction to Assess for success: Marketing analytics and measurement

7 hours to complete
13 videos (Total 42 min), 11 readings, 6 quizzes
Week2
Week 2
6 hours to complete

Use metrics from Google Analytics and Google Ads

6 hours to complete
8 videos (Total 26 min), 11 readings, 7 quizzes
Week3
Week 3
6 hours to complete

Measure the success of marketing campaigns

6 hours to complete
7 videos (Total 22 min), 9 readings, 6 quizzes
Week4
Week 4
8 hours to complete

Share metrics and insights with stakeholders

8 hours to complete
9 videos (Total 32 min), 14 readings, 10 quizzes

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