Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
About this Course
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Digital marketing KPIs
- Spreadsheet management
- Presenting to stakeholders
- Media planning and strategies
- Marketing Analytics
Syllabus - What you will learn from this course
Introduction to Assess for success: Marketing analytics and measurement
Use metrics from Google Analytics and Google Ads
Measure the success of marketing campaigns
Share metrics and insights with stakeholders
- 5 stars75%
- 4 stars15.10%
- 3 stars5.53%
- 2 stars2.51%
- 1 star1.84%
TOP REVIEWS FROM ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT
Awesome. Although the information was tough for me, the instructor, readings, and activities were engaging and helped a lot.
This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)
great course, I learned a lot. analytics and metrics is very difficult for me but it was explained very well
I felt like it was a lot of information and it was quite rushed. I couldn't focus with all those informations flowing quickly. Yet, it was one of the most complete courses on this program.
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