Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns.
About this Course
What you will learn
Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify
Skills you will gain
- Fulfillment and delivery
- Website Structure
- E-commerce platforms
- E-Commerce Strategy
Syllabus - What you will learn from this course
Introduction to make the sale: build, launch, and manage e-commerce stores
Learn about online stores
Ads and campaigns in e-commerce
Engage customers with an online store
- 5 stars86.61%
- 4 stars11.35%
- 3 stars1.62%
- 1 star0.40%
TOP REVIEWS FROM MAKE THE SALE: BUILD, LAUNCH, AND MANAGE E-COMMERCE STORES
I really enjoyed the videos, course work and practical applications. It definitely build my confidence with building, launching and managing an E-commerce store.
Great opportunity to get hands on experience using the Shopify software. I also liked how Google Ads was explained with the real life examples like ecommerce seasonality.
An outstanding educational injection for e-commerce that polish me more than a lot.
Thanks to Coursera for providing such a great opportunity.
This course is a lot of fun for me. The teachers were excellent and actively taught all of the sessions.
Frequently Asked Questions
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