About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 26 hours to complete
English

What you will learn

  • Understand how email marketing fits into a digital marketing strategy

  • Write effective email copy, subject lines, and preview text

  • Test, execute, and optimize an email marketing campaign

  • Measure and analyze email campaign results

Skills you will gain

  • Email Writing
  • Email list segmentation
  • Email marketing strategy
  • Email marketing analytics
  • Contact management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 26 hours to complete
English

Instructor

Offered by

Placeholder

Google

Syllabus - What you will learn from this course

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Week
1
Week 1
5 hours to complete

Introduction to think outside the inbox: email marketing

5 hours to complete
10 videos (Total 36 min), 6 readings, 3 quizzes
Week
2
Week 2
4 hours to complete

Types of email marketing

4 hours to complete
7 videos (Total 25 min), 5 readings, 5 quizzes
Week
3
Week 3
7 hours to complete

Useful tools for email marketing

7 hours to complete
8 videos (Total 30 min), 11 readings, 7 quizzes
Week
4
Week 4
4 hours to complete

Collect and analyze email campaign data

4 hours to complete
9 videos (Total 29 min), 5 readings, 4 quizzes

Reviews

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About the Google Digital Marketing & E-commerce Professional Certificate

Google Digital Marketing & E-commerce

Frequently Asked Questions

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