Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
About this Course
Skills you will gain
- 5 stars73.20%
- 4 stars21.09%
- 3 stars3.79%
- 2 stars0.94%
- 1 star0.94%
TOP REVIEWS FROM PRICING STRATEGY
Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.
Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.
Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings
The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.
About the Marketing Mix Implementation Specialization
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