Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
This course is part of the Marketing Mix Implementation Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Pricing
- Psychology
- Price Discrimination
- Pricing Strategies
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Demand Curve and Pricing
Determining Willingness to Pay
Playing the Pricing Piano or Price Discrimination
Pricing Psychology
Reviews
- 5 stars73.31%
- 4 stars21%
- 3 stars3.78%
- 2 stars0.94%
- 1 star0.94%
TOP REVIEWS FROM PRICING STRATEGY
You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.
It's not easy for a non-commerce background person to understand the terminolgies and how the tallies work. The videos ignore this fact. Otherwise it's informative if understood properly.
Very good. But exams are looked little difficult to us who are not come from same field in work. I start to learn and none experience on it. But I like the most.
In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.
About the Marketing Mix Implementation Specialization

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