About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
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Beginner Level
Approx. 9 hours to complete
English

Skills you will gain

  • Retail Management
  • Supply Chain
  • Retailing
  • Channel Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 9 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up94%(2,390 ratings)
Week1
Week 1
2 hours to complete

Distribution Channel Planning and Management: Why are They so Important?

2 hours to complete
8 videos (Total 46 min), 3 readings, 1 quiz
Week2
Week 2
2 hours to complete

Distribution Channels and Their Evolving Landscape

2 hours to complete
8 videos (Total 47 min), 5 readings, 1 quiz
Week3
Week 3
2 hours to complete

The Retail Strategy and Marketing Mix

2 hours to complete
9 videos (Total 66 min), 4 readings, 1 quiz
Week4
Week 4
3 hours to complete

Retailing Without Frontiers: New Trends in Retailing

3 hours to complete
10 videos (Total 50 min), 3 readings, 2 quizzes

Reviews

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About the Marketing Mix Implementation Specialization

Marketing Mix Implementation

Frequently Asked Questions

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