Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
This course is part of the Marketing Mix Implementation Specialization
About this Course
Skills you will gain
- Retail Management
- Supply Chain
- Channel Management
Syllabus - What you will learn from this course
Distribution Channel Planning and Management: Why are They so Important?
Distribution Channels and Their Evolving Landscape
The Retail Strategy and Marketing Mix
Retailing Without Frontiers: New Trends in Retailing
- 5 stars64.57%
- 4 stars23.52%
- 3 stars8.38%
- 2 stars2.19%
- 1 star1.33%
TOP REVIEWS FROM CHANNEL MANAGEMENT AND RETAILING
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.
Course content is pretty good.
Great work ie Business school. the course content was above my expectations. Thank You Maria Teresa Aranzabal, Marketing Professor for the classes
About the Marketing Mix Implementation Specialization
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