Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
Channel Management and Retailing
Channel Management and Retailing
This course is part of Marketing Mix Implementation Specialization
Instructor: Maria Teresa Aranzabal
45,250 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.5
94%
(1,112 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
Earn a Certificate
With paid plans
What you'll learn
Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
Know the importance of a strategic online presence for retailers and future trends in retailing.
Skills you'll gain
- Company, Product, and Service Knowledge
- Merchandising
- Strategic Partnership
- Market Dynamics
- Retail Sales
- Cross-Channel Marketing
- Promotional Strategies
- Growth Strategies
- E-Commerce
- Marketing Channel
- Vendor Relationship Management
- Consumer Behaviour
- Supply Chain Planning
- Customer experience strategy (CX)
- Market Opportunities
- Conflict Management
Details to know
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Assessments
4 assignments
Taught in English
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This course is part of the Marketing Mix Implementation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
What's included
8 videos3 readings1 assignment
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
What's included
8 videos6 readings1 assignment
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competitive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
What's included
9 videos5 readings1 assignment
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.
What's included
11 videos5 readings1 assignment1 peer review
Instructor
Instructor ratings
4.5 (169 ratings)Offered by
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4.5
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Showing 3 of 1112
SM
4
Reviewed on Feb 19, 2018
The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.
VS
5
Reviewed on Apr 16, 2020
Very Well explained and provide thorough learning alongside engaging reads and assignments.
CM
5
Reviewed on May 30, 2020
AMAZING COURSE FOR THOSE WHO WANTS TO UNDERSTAND DISTRIBUTION CHANNELS AND RETAILING PROCESS.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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