About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...

English

Subtitles: English, Korean
User
Learners taking this Course are
  • Marketing Specialists
  • Business Developers
  • Marketers
  • Entrepreneurs
  • Account Managers

Skills you will gain

Retail ManagementSupply ChainRetailingChannel Management
User
Learners taking this Course are
  • Marketing Specialists
  • Business Developers
  • Marketers
  • Entrepreneurs
  • Account Managers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...

English

Subtitles: English, Korean

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Distribution Channel Planning and Management: Why are They so Important?

8 videos (Total 46 min), 1 reading, 1 quiz
8 videos
Course Introduction5m
The Importance of Distribution Channels5m
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113m
The Role of Distribution Channels in the Value Chain5m
Who are the Main Participants in Distribution Channels?4m
1 reading
Achieving Customer-Management Excellence in Emerging Markets6m
1 practice exercise
Module 1: Graded Assessment14m
Week
2
2 hours to complete

Distribution Channels and Their Evolving Landscape

8 videos (Total 47 min), 4 readings, 1 quiz
8 videos
From Multi-Channel to Omni-Channel Distribution7m
Channel Conflict, Cooperation and Competition5m
The Nature of Trade Marketing6m
Organizational Structure: Supply and Demand Strategies3m
ECR & Category Management: Collaboration Initiatives6m
What is the Future of Trade Marketing?3m
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8m
4 readings
An Executive's Guide to the Internet of Things11m
Three Rules for Buiding the Modern Retail Organization15m
How Retailers can Improve Promotion Effectiveness3m
Why ¨Crash Diets¨ Don't Work10m
1 practice exercise
Module 2 Graded Assesment18m
Week
3
2 hours to complete

The Retail Strategy and Marketing Mix

9 videos (Total 66 min), 3 readings, 1 quiz
9 videos
What are the Different Types of Retailers?8m
Understanding and Growing with your Consumer5m
Retail Strategy and Sustainable Competitive Advantages6m
Omni-Channel Retailing8m
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
Choosing the Right Product Assortment7m
Choosing an Appropriate Price Policy and Promotion Strategy6m
Choosing the Right Place for your Product to Shine7m
3 readings
The Consumer Sector 2030: Trends and Questions to Consider13m
What Really Shapes the Customer Experience2m
Making Stores Matter in a Multichannel World11m
1 practice exercise
Module 3 Graded Assessment14m
Week
4
3 hours to complete

Retailing Without Frontiers: New Trends in Retailing

10 videos (Total 50 min), 2 readings, 2 quizzes
10 videos
Choosing the Right Country to Grow Your Business3m
What are the Different Types of Entry Strategies?4m
How to Implement a Successful Franchising Strategy3m
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
The Emergence of Online Retail Channels6m
Busting M-Commerce Myths7m
What are the Future Trends in Online Retailing?4m
Expert Interview: Iñaki Arrola, General Manager of Coches.com6m
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40s
2 readings
Anatomy of a Digital Forerunner9m
Busting Mobile-Shopping Myths5m
1 practice exercise
Module 4 / Final Assessment24m
4.3
71 ReviewsChevron Right

75%

started a new career after completing these courses

50%

got a tangible career benefit from this course

Top reviews from Channel Management and Retailing

By ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

By VHJun 11th 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

Instructor

Avatar

Maria Teresa Aranzabal

Professor
Marketing

About IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

About the Marketing Mix Implementation Specialization

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.