Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
This course is part of the Marketing Mix Implementation Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Retail Management
- Supply Chain
- Retailing
- Channel Management
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Distribution Channel Planning and Management: Why are They so Important?
Distribution Channels and Their Evolving Landscape
The Retail Strategy and Marketing Mix
Retailing Without Frontiers: New Trends in Retailing
Reviews
- 5 stars64.53%
- 4 stars23.54%
- 3 stars8.38%
- 2 stars2.19%
- 1 star1.33%
TOP REVIEWS FROM CHANNEL MANAGEMENT AND RETAILING
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.
Wonderful course, helped and highlighted the elements of channel and retailing. Made me think in new directions.
About the Marketing Mix Implementation Specialization

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