Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
This course is part of the Marketing Mix Implementation Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Retail Management
- Supply Chain
- Retailing
- Channel Management
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Distribution Channel Planning and Management: Why are They so Important?
Distribution Channels and Their Evolving Landscape
The Retail Strategy and Marketing Mix
Retailing Without Frontiers: New Trends in Retailing
Reviews
- 5 stars64.55%
- 4 stars23.46%
- 3 stars8.42%
- 2 stars2.20%
- 1 star1.34%
TOP REVIEWS FROM CHANNEL MANAGEMENT AND RETAILING
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
Instructor was great at providing live examples. Reading, tests and assignments are manageable. I plan to attend more.
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
About the Marketing Mix Implementation Specialization

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