Created by:  University of Virginia, BCG

  • Jean Manuel Izaret

    Taught by:  Jean Manuel Izaret, Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice


  • Ronald T. Wilcox

    Taught by:  Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

    Marketing

  • Thomas Kohler

    Taught by:  Thomas Kohler, Associate Director, Pricing

    Marketing, Sales & Pricing Practice
Basic Info
LevelBeginner
Commitment4 weeks of study, 3-5 hours per week
Language
English
Hardware ReqYou'll need a graphing calculator to complete some calculations (available on most mobile phones).
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Travail en cours
Travail en cours

Chaque cours fonctionne comme un manuel interactif en proposant des vidéos préenregistrées, des quiz et des projets.

Aide de la part de vos pairs
Aide de la part de vos pairs

Connectez-vous à des milliers d'autres étudiants et débattez sur des idées, discutez le contenu du cours et obtenez de l'aide pour en maîtriser les concepts.

Certificats
Certificats

Obtenez une reconnaissance officielle pour votre travail et partagez votre réussite avec vos amis, vos collègues et vos employeurs.

Creators
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
BCG
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit bcg.com.
Pricing
Auditeur libreAcheter le cours
Accéder au contenu du cours

Available

Available

Accéder au contenu noté

Not available

Available

Recevoir une Note Finale

Not available

Available

Obtenir un Certificat de Cours partageable

Not available

Available

Ratings and Reviews
Rated 4.8 out of 5 of 25 ratings

I highly recommend this course for understanding the competition angle in pricing strategy. Course contains so much practical and real life examples share by very experienced professionals. Great learning experience. The professors have done a great job in sharing their knowledge in a very clear and concised manner.

Just superb. One of the best MOOCs ever.

Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.