If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
This course is part of the Pricing Strategy Optimization Specialization
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About this Course
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Market and competition applications in product pricing
How to utilize game theory to influence market pricing
How to leverage competitor pricing models and knowledge of the product lifecycle to price products
Strategies for price discrimination in competitive markets
Skills you will gain
- Competitor Pricing Models
- Pricing Strategies
- Pricing to Competition
- Price Discrimination
- Market Segmentation
Some familiarity with business is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Understanding the Playing Field
Predicting Competitive Reactions
Disrupting Markets and Engaging in "Coopetition"
Implementing Price Discrimination in Competitive Markets
Reviews
- 5 stars85.64%
- 4 stars13.88%
- 3 stars0.46%
TOP REVIEWS FROM MARKET AND COMPETITION IN PRICING STRATEGY
Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers
The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.
The course provides real life examples, case studies. It was very helpful!
About the Pricing Strategy Optimization Specialization

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