About this Course

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Coursera Labs
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Intermediate Level

Some familiarity with business is helpful, but not required.

Approx. 13 hours to complete
English

What you will learn

  • How to use the three lenses to set an optimal strategic price to maximize revenue

  • How to approach a pricing case, glean information, and work through a complicated pricing decision

  • How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Skills you will gain

  • Competition (Economics)
  • Conjoint Analysis
  • Pricing Strategies
  • Executive Presentation
  • Pricing Economics
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level

Some familiarity with business is helpful, but not required.

Approx. 13 hours to complete
English

Offered by

Placeholder

University of Virginia

Placeholder

BCG

Syllabus - What you will learn from this course

Week1
Week 1
3 hours to complete

Retail Market Dynamics

3 hours to complete
15 videos (Total 60 min), 5 readings, 3 quizzes
Week2
Week 2
2 hours to complete

Customer Value and Conjoint Analysis

2 hours to complete
8 videos (Total 36 min), 1 reading, 2 quizzes
Week3
Week 3
5 hours to complete

Price Recommendation

5 hours to complete
2 videos (Total 8 min)
Week4
Week 4
3 hours to complete

Curveball

3 hours to complete
15 videos (Total 67 min), 2 readings, 1 quiz

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About the Pricing Strategy Optimization Specialization

Pricing Strategy Optimization

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