About this Course

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Shareable Certificate
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100% online
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Intermediate Level

Some familiarity with business is helpful, but not required.

Approx. 13 hours to complete
English

What you will learn

  • How to use the three lenses to set an optimal strategic price to maximize revenue

  • How to approach a pricing case, glean information, and work through a complicated pricing decision

  • How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Skills you will gain

Competition (Economics)Conjoint AnalysisPricing StrategiesExecutive PresentationPricing Economics
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level

Some familiarity with business is helpful, but not required.

Approx. 13 hours to complete
English

Offered by

Placeholder

University of Virginia

Placeholder

BCG

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Retail Market Dynamics

3 hours to complete
15 videos (Total 60 min), 5 readings, 3 quizzes
Week
2

Week 2

2 hours to complete

Customer Value and Conjoint Analysis

2 hours to complete
8 videos (Total 36 min), 1 reading, 2 quizzes
Week
3

Week 3

5 hours to complete

Price Recommendation

5 hours to complete
2 videos (Total 8 min)
Week
4

Week 4

3 hours to complete

Curveball

3 hours to complete
15 videos (Total 67 min), 2 readings, 1 quiz

Reviews

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About the Pricing Strategy Optimization Specialization

Pricing Strategy Optimization

Frequently Asked Questions

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