University of Virginia
Pricing Strategy Optimization Specialization
University of Virginia

Pricing Strategy Optimization Specialization

Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.

Taught in English

Some content may not be translated

Jean Manuel Izaret
Thomas Kohler
Ronald T. Wilcox

Instructors: Jean Manuel Izaret

17,355 already enrolled

Specialization - 4 course series

Get in-depth knowledge of a subject

4.8

(743 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to utilize the strategic power of pricing to set profit maximizing prices

  • Cost and economics in pricing strategy

  • How to leverage knowledge of customer value to develop a pricing strategy

  • Market and competitor pricing models that inform pricing decisions

Details to know

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.8

(743 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

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Specialization - 4 course series

Cost and Economics in Pricing Strategy

Course 112 hours4.8 (654 ratings)

What you'll learn

  • How to apply knowledge of basic economics to make better pricing decisions

  • How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits

  • How to calculate three types of price elasticities to determine the impact of price on demand

  • How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.

Skills you'll gain

Category: Price Discrimination
Category: Price Elasticity Of Demand
Category: Channel and Direct-to-Consumer Pricing
Category: Pricing Strategies
Category: Cost-Based Pricing

Customer Value in Pricing Strategy

Course 214 hours4.8 (360 ratings)

What you'll learn

  • Customer value applications in pricing products

  • How to leverage core value-based pricing techniques to inform pricing decisions

  • How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)

  • Consumer psychology applications in setting prices beneficial to both consumers and sellers

Skills you'll gain

Category: Customer Psychology
Category: Measuring Customer Preferences
Category: Customer Value-based Pricing
Category: Customer Willingness to Pay
Category: Pricing Strategies

Market and Competition in Pricing Strategy

Course 311 hours4.9 (224 ratings)

What you'll learn

  • Market and competition applications in product pricing

  • How to utilize game theory to influence market pricing

  • How to leverage competitor pricing models and knowledge of the product lifecycle to price products

  • Strategies for price discrimination in competitive markets

Skills you'll gain

Category: Price Discrimination
Category: Market Segmentation
Category: Pricing to Competition
Category: Competitor Pricing Models
Category: Pricing Strategies

Pricing Strategy in Practice

Course 413 hours4.7 (162 ratings)

What you'll learn

  • How to use the three lenses to set an optimal strategic price to maximize revenue

  • How to approach a pricing case, glean information, and work through a complicated pricing decision

  • How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Skills you'll gain

Category: Conjoint Analysis
Category: Competition (Economics)
Category: Pricing Economics
Category: Pricing Strategies
Category: Executive Presentation

Instructors

Jean Manuel Izaret
BCG
4 Courses44,954 learners

Offered by

BCG

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