- Cost-Based Pricing
- Pricing Strategies
- Market-Based Pricing
- Customer Value-based Pricing
- Strategic Management
- Channel and Direct-to-Consumer Pricing
- Price Discrimination
- Price Elasticity Of Demand
- Customer Willingness to Pay
- Measuring Customer Preferences
- Customer Psychology
- Competitor Pricing Models
Pricing Strategy Optimization Specialization
Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.
What you will learn
How to utilize the strategic power of pricing to set profit maximizing prices
Cost and economics in pricing strategy
How to leverage knowledge of customer value to develop a pricing strategy
Market and competitor pricing models that inform pricing decisions
Skills you will gain
About this Specialization
Applied Learning Project
Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 4 Courses in this Specialization
Cost and Economics in Pricing Strategy
Customer Value in Pricing Strategy
Market and Competition in Pricing Strategy
Pricing Strategy in Practice
Jean Manuel IzaretSenior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Frequently Asked Questions
What is the refund policy?
Can I just enroll in a single course?
Is financial aid available?
Can I take the course for free?
Is this course really 100% online? Do I need to attend any classes in person?
Do I need to take the courses in a specific order?
What background knowledge is necessary?
How long does it take to complete the Specialization?
Will I earn university credit for completing the Specialization?
What will I be able to do upon completing the Specialization?
More questions? Visit the Learner Help Center.