About this Specialization

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In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
Learner Career Outcomes
50%
Started a new career after completing this specialization.
21%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 3 hours/week
English
Learner Career Outcomes
50%
Started a new career after completing this specialization.
21%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 3 hours/week
English

There are 4 Courses in this Specialization

Course1

Course 1

Cost and Economics in Pricing Strategy

4.8
stars
517 ratings
117 reviews
Course2

Course 2

Customer Value in Pricing Strategy

4.8
stars
266 ratings
46 reviews
Course3

Course 3

Market and Competition in Pricing Strategy

4.8
stars
185 ratings
20 reviews
Course4

Course 4

Pricing Strategy in Practice

4.7
stars
132 ratings
20 reviews

Offered by

Placeholder

University of Virginia

Placeholder

BCG

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Frequently Asked Questions

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