About this Course

42,475 recent views

Learner Career Outcomes

29%

started a new career after completing these courses

38%

got a tangible career benefit from this course

21%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 12 hours to complete
English
Subtitles: French, Russian, English, Spanish, Romanian

Skills you will gain

Cost-Based PricingChannel and Direct-to-Consumer PricingPricing StrategiesPrice DiscriminationPrice Elasticity Of Demand

Learner Career Outcomes

29%

started a new career after completing these courses

38%

got a tangible career benefit from this course

21%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 12 hours to complete
English
Subtitles: French, Russian, English, Spanish, Romanian

Offered by

Placeholder

University of Virginia

Placeholder

BCG

Syllabus - What you will learn from this course

Content RatingThumbs Up94%(3,556 ratings)Info
Week
1

Week 1

3 hours to complete

Pricing Fundamentals

3 hours to complete
13 videos (Total 55 min), 4 readings, 3 quizzes
13 videos
Three Pricing Lenses4m
What to Expect This Week1m
Basic Metrics of Pricing: Margins and Markups5m
The Relationship Between Price and Quantity: Demand Schedules5m
The Relationship between Price and Quantity: Functional Form5m
Cost, Cost Variations and Supply Curves4m
Auctions as a Pricing Mechanism3m
English Auctions3m
Dutch Auctions3m
Sealed Bid Auctions6m
B2B Auctions7m
Module 1 Takeaways59s
4 readings
Course Overview & Requirements10m
Survey10m
Using Discussion Forums to Deepen Your Learning10m
Top Ten Learner Tips10m
3 practice exercises
Practice Quiz on Basic Economics18m
Practice Quiz on Auctions12m
Week 1 Pricing Fundamentals Quiz36m
Week
2

Week 2

2 hours to complete

Price Discrimination

2 hours to complete
12 videos (Total 40 min), 1 reading, 4 quizzes
12 videos
Cost-plus Pricing5m
Price Discrimination Based on Cost Variation4m
Price and Margin Waterfall4m
Product Line Pricing Principles4m
Product Line Pricing: Paper Towels6m
Product Line Pricing: Ketchup5m
Product Line Pricing: Principle 31m
Other Incentives That Lower Costs3m
Field Trip to Kroger's Ketchup Aisle: The Heinz Case1m
Heinz Case Debrief1m
Module 2 Takeaways54s
1 reading
Case Study: Heinz Ketchup: Pricing the Product Line15m
4 practice exercises
Practice Quiz on Cost-plus Pricing15m
Quiz on the Heinz Case20m
Practice Quiz on Product Line Pricing15m
Week 2 Quiz on Price Discrimination30m
Week
3

Week 3

2 hours to complete

Common Pricing Metrics: Elasticities

2 hours to complete
13 videos (Total 67 min)
13 videos
Calculating Regressions9m
Interpreting Regression Outputs5m
Price Elasticities8m
Cross-Price Elasticity6m
Income Elasticity4m
Drivers of Price Elasticity3m
Drivers of Price Elasticity: Market Share4m
Drivers of Price Elasticity: Competitors' Prices4m
Calculus: Taking a Derivative3m
Price Optimization Considering Demand8m
Price Optimization Example4m
Module 3 Takeaways1m
3 practice exercises
Practice Quiz: Regressions12m
Practice Quiz on Price Elasticities15m
Week 3 Quiz on Price Elasticities30m
Week
4

Week 4

5 hours to complete

Channel and Direct-to-Consumer Pricing

5 hours to complete
16 videos (Total 77 min), 1 reading, 5 quizzes
16 videos
Double Marginalization9m
Channel Pricing3m
Using Time Value of Money to Evaluate a Project3m
Using Time Value of Money to Compare Different Projects4m
Customer Lifetime Value (CLV)8m
Measuring CLV3m
Measuring CLV Examples7m
Purchase Occasion Probabilities9m
Case Application: Retail Relay Intro1m
Case Application: Retail Relay Debrief1m
Marginal Cost Pricing Defined2m
Marginal Cost Pricing Airline Industry Example5m
Peak Load Pricing3m
Index-Based Pricing5m
Module 4 Takeaways1m
1 reading
Case Study: Retail Relay10m
4 practice exercises
Retail Relay Case Quiz20m
Practice Quiz on Double Marginalization, Time Value of Money, and CLV15m
Practice Quiz on Pricing Methods15m
Week 4 Quiz on Channel and Direct-to-Consumer Pricing30m

Reviews

TOP REVIEWS FROM COST AND ECONOMICS IN PRICING STRATEGY

View all reviews

About the Pricing Strategy Optimization Specialization

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

Frequently Asked Questions

More questions? Visit the Learner Help Center.