Customer intimacy is one of the value disciplines in the business world. The long-term success of any commercial organization depends on how well it can serve its customers by meeting and preempting their needs. This course sheds light on how to design and implement value-based pricing to boost customer experience. Through taking this course, I enriched my pricing toolkit with the most up-to-date frameworks and knowledge to move forward.

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

Great way to learn conjoint and marketing research fundamentals

The course covers pivotal topics related to how consumers/customers/clients views price and related effects of which they are largely part of. The BCG's practical knowledge gets cohesively well proportioned with theory and practical as offered.

It provides with both the ability to question and get questioned throughout ,in every terms of thought process and likewise.

I really enjoyed this course as the professor made it a blast to take, and I especially liked the video intro and debrief for the final peer assignment. I've not yet taken a course where the real-life result of the case study presented to students was revealed. The BCG section met my high expectations. I look forward to taking the next course in this specialization!

I found very upsetting that all of the peer reviewed asigments that i rated (5) were for the Trail Blazer case as i was expecting to see at least 1 work of someone that picket the Mutual Fund case so i could compare it to the work that i have done.

It would have been better if it was given us the choice to pick what to correct instead of giving us 3 random works.

Great course, bringing willingness to pay with human psychology and perspective. Ron and team does great job of delivering complex conjoint analysis in simple to understand terms. The case study at the end of the course is great way to summarize the learning of the course.

This course is very well designed. I highly recommend this course. I learnt so many new concepts like Price Piano, Price Ladder, Price Perception, Conjoint analysis etc. I enjoyed completing the assignment Fidelity Blue Chip Growth Fund pricing case study.

Great course. content is highly relevant and well structured. Ron is excellent. Thomas benefits from interaction with Ron, good team. thank you. Would be great if teachers or TA had slightly more presence on Forum. Case problem very useful.

It was a pleasure to learn the concepts from both academicians and practitioners.

Thanks for all the constructive efforts taken by University of Virginia Darden Business School and BCG.

It's a great learning experience.

Kudos

Just a great course! Great examples from the industry. Love the way Ron delivers his online classes. I have recommended this course for my sisters company. Please keep delivering with this quality!

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

Excellent course on pricing. Too bad Demand Curve and Coinjoint analysis are not tools too often available in companies;-(

Lot of insights about custmers and how to play with this information to price according to their willingness to pay

This is the best course by far in the specialization. A lot of new things for me to learn. Absolutely loved it.

Great course!! I learnt a lot. The Conjoint Analysis module proved particularly useful to my activities.

It was a very nice course ..Learn very deep Insights about Customer value in Pricing Strategy.

Very good course for neophyte who wants to understand the customer values for pricing

Full of important pricing concepts which is immediately applicable into practice.

Very rich content on consumer behavior and present powerfull tools to measure WTP

it's very interesting course and you can learn a lot of new ideas !