Great way to learn conjoint and marketing research fundamentals

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

Great!!

Extremely helpful again. Congratulations for the instructors

VERY USEFUL

Fantastic experience and learning points!

it's very interesting course and you can learn a lot of new ideas !

Great course, bringing willingness to pay with human psychology and perspective. Ron and team does great job of delivering complex conjoint analysis in simple to understand terms. The case study at the end of the course is great way to summarize the learning of the course.

Great course!

Just superb. One of the best MOOCs ever.

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

This course is very well designed. I highly recommend this course. I learnt so many new concepts like Price Piano, Price Ladder, Price Perception, Conjoint analysis etc. I enjoyed completing the assignment Fidelity Blue Chip Growth Fund pricing case study.

excellent course

Very rich content on consumer behavior and present powerfull tools to measure WTP

I found very upsetting that all of the peer reviewed asigments that i rated (5) were for the Trail Blazer case as i was expecting to see at least 1 work of someone that picket the Mutual Fund case so i could compare it to the work that i have done.

It would have been better if it was given us the choice to pick what to correct instead of giving us 3 random works.

Easy to follow, great instructors.

Customer intimacy is one of the value disciplines in the business world. The long-term success of any commercial organization depends on how well it can serve its customers by meeting and preempting their needs. This course sheds light on how to design and implement value-based pricing to boost customer experience. Through taking this course, I enriched my pricing toolkit with the most up-to-date frameworks and knowledge to move forward.

Good to have this course to increase my learning education

Very good course to set the basis for pricing. Thank you!

Great course!! I learnt a lot. The Conjoint Analysis module proved particularly useful to my activities.

Full of important pricing concepts which is immediately applicable into practice.

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

Lot of insights about custmers and how to play with this information to price according to their willingness to pay

Excellent course. Well delivered with a touch of humor.

I really enjoyed this course as the professor made it a blast to take, and I especially liked the video intro and debrief for the final peer assignment. I've not yet taken a course where the real-life result of the case study presented to students was revealed. The BCG section met my high expectations. I look forward to taking the next course in this specialization!