IE Business School

Channel Management and Retailing

This course is part of Marketing Mix Implementation Specialization

Taught in English

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38,718 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.5

(1,085 reviews)

|

94%

Beginner level
No prior experience required
10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.

  • Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.

  • Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.

  • Know the importance of a strategic online presence for retailers and future trends in retailing.

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(1,085 reviews)

|

94%

Beginner level
No prior experience required
10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Mix Implementation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.

What's included

8 videos3 readings1 quiz

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.

What's included

8 videos6 readings1 quiz

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competitive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.

What's included

9 videos5 readings1 quiz

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.

What's included

10 videos3 readings1 quiz1 peer review

Instructor

Instructor ratings
4.5 (162 ratings)
Maria Teresa Aranzabal
IE Business School
6 Courses87,482 learners

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