Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
This course is part of the Marketing Mix Implementation Specialization
About this Course
Skills you will gain
- Integrated Marketing Communications
- Marketing Communications
Syllabus - What you will learn from this course
What is IMC? IMC Planning Background
IMC Planning Process
Advertising Management & Design
Marketing Communications Mix
- 5 stars77.74%
- 4 stars18.98%
- 3 stars2.41%
- 2 stars0.50%
- 1 star0.36%
TOP REVIEWS FROM INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE
Sometimes data are a bit outdated but generally, it answers the challenges of 2020. Readings are useful but it could be useful to get a bit more outline of the recommended articles.
Excellent course. very detailed in regards to communication campaign, objectives, etc.
However, more content on digital marketing, SEO & Social Media marketing would be beneficial.
Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)
First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.
About the Marketing Mix Implementation Specialization
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