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Brand and Product Management, IE Business School

4.6
925 ratings
196 reviews

About this Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

By SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

By JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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193 Reviews

By EKANE Roudolphe Hermann

Apr 21, 2019

very interesting

By Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

By Chioma Okpara

Apr 03, 2019

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

By Aliroz Khowaja

Mar 26, 2019

One of the best course for Business students.

By Pranath Dharnish Shetty

Mar 19, 2019

Exceptionally explained.

By Guo Xinrui

Mar 15, 2019

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

By Рацеева Светлана Сергеевна

Mar 11, 2019

Great course, great professor. Good luck fo

By nader mohamed anwer

Mar 06, 2019

Extensive branding course, that cover main branding subjects and putting them all in an applicable context to prepare u for the immediate implementation shaping the base of branding manager mindset and knowledge. Great course !

By Rigel Meza Bobadilla

Mar 05, 2019

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

By Bilge Can

Mar 05, 2019

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.