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Learner Reviews & Feedback for Brand and Product Management by IE Business School

1,839 ratings
407 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews


Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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251 - 275 of 405 Reviews for Brand and Product Management

By Muhammad B Z

Aug 03, 2018

A must-do for beginners

By Boris V

Jun 27, 2017

Excellent course indeed

By Tobi B

Sep 15, 2020

It was very insightful


Jun 04, 2020

The course is amazing.


Nov 06, 2016

Beyond my expectation.

By Rayees A L

Jul 06, 2020

Great fully satisfied

By Ilja P

Jul 29, 2019

Thank you, Professor!

By S. M U S H

Sep 18, 2017


By igor s

Apr 19, 2016

very very good course

By Dennis P C

Oct 07, 2020

Engaging experience!

By Anirudh M

Apr 25, 2020

The prof is amazing!

By Seng L G

Apr 29, 2019

useful and practical

By Sivakumar C

Mar 03, 2016

Very Comprehensive !

By Rajendra P R

Aug 23, 2020

Fantastic course...

By Kundan k

Dec 14, 2019

best for corporates

By Mithun

Aug 28, 2016

Thanks !!! A Lot !!

By Geetendra S D

Jun 24, 2016

excellent professor

By Alison G d C

Jul 01, 2020

Excellent course !

By Manjunath S K

Jun 05, 2020

Very good course..

By Fr A I F

Jan 07, 2020

Wonderful journey.

By victor d

Oct 23, 2020

Great time here.

By Vignesh. M

Sep 29, 2020

Excellent course

By Wang Y

Sep 07, 2020

very nice class~

By Arun K M R

Sep 02, 2020

Excellent course

By swapnill b

Aug 29, 2019

very good course