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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.6
1,056 ratings
226 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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101 - 125 of 222 Reviews for Brand and Product Management

By Francesca A

May 27, 2016

The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.

By Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

By Francois R

Jul 10, 2016

Excellent course taught by a passionated professor. You deserve 6 stars.

I just cannot wait the 2nd course of this specialization.

By Thamara M

Aug 29, 2016

Good Job, really helpful!!!

By Juan P L

Nov 25, 2016

Excellent!

By Amer h

Oct 07, 2017

Informative and easy to understand

By Dee M

May 19, 2016

Great, great course - many very useful insights

By ABHIJAT S

Jan 01, 2018

.Excellent Course structure! Brilliant faculty

By wang

May 23, 2016

perfect

By Reiner P

May 09, 2016

5 stars, this is a perfect course with Impact.

By Gabriel d l L B

Aug 28, 2016

The information is very well organized, easy to follow and to understand.

By Valeria K

Oct 17, 2017

It was a really interestting course, helps you support you practical knowledges with theory.

It's a pity that those who cannot afford to pay for the course and join just for knowledge have to way to pass the quiz or get some rewarding badge after completing the course - i've finished it but it's not even marked as complete in my profile.

By Sivakumar C

Mar 03, 2016

Very Comprehensive !

By Patrick F

Feb 29, 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

By Prabhat C

Feb 17, 2017

It is a course which offers practical knowledge. Provides a very good insight on the branding world.

By Gustavo G

Mar 08, 2016

I had learn in this course! More than my own university.

By Jose R P R

Mar 29, 2016

Outstanding

By S. M U S H

Sep 18, 2017

BEST PROFESSOR SO FAR

By 武利鑫

Dec 29, 2016

通过本课程的学习对于品牌和产品管理iyoule一个新的知识架构体系。最重要的是这门课程很适用于互联网时代互联网品牌的建设,推出新的产品的时候如何选择品牌,考虑哪些因素母品牌的影响。三个品牌的管理工具,当然还有产品的管理思维,非常好。谢谢你们的精彩课程和老师的辛苦付出,把好的知识可以带到中国来。thank you!

By Shruthi S

Nov 28, 2016

A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!

By Abdullah A

Dec 25, 2017

Very good applied experience with a techniques and tools and friendly instructor.

Thanks,

Abdullah AlBudiry

By Peter K

Feb 29, 2016

5 Star

By Deepak P

May 19, 2016

thanxxxx

By Rinishka R

May 20, 2016

totally love this course <3

By Satyaveer P

Nov 27, 2016

Excellent course to develop you Brand as an Experience for Customer and among the employees of the organization.