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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.6
1,056 ratings
226 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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176 - 200 of 223 Reviews for Brand and Product Management

By Nikhil K

Dec 20, 2017

Great course with excellent anecdotes to understand Brand Management. Very interactice and cheerful professor. Could not understand product management in depth, as the course is more about branding only. The tests are good, but the questions don't change upon a retake, nor are answers visible from last submissions- an area that can be improved.

By Mauro

Aug 25, 2017

Good course for a general overview. Engaging tutor but it needs more visual in my opinion.

By José L L

Mar 10, 2016

Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all

By SeyedKamalAddin R

Feb 29, 2016

Good course.

just, it does not go in depth

By Tahreem R

Nov 22, 2016

I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.

By Alan S C

Mar 15, 2016

OK

By VINODH K

Oct 01, 2016

better accent clean verbal this is how every course should be slow and steady

By Shruthi S

Apr 15, 2018

Helpful and value adding

By Omkar T

May 20, 2017

The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.

By Harshad D

Oct 13, 2016

excellent

By Rene G

Jan 24, 2017

Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real

By VALENTINA V C

Dec 04, 2016

VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.

GOOD LENGTH OF VIDEOS

GOOD REAL LIFE EXAMPLES

By Ashwin R

Nov 26, 2017

Good course on branding that touches upon all the fundamentals

By Carole R

Nov 28, 2017

Course structure and content is very well done and logical and the path is always motivating. The only improvement point I could point out is the English in the writing... the transcripts are really not accurate and contain many mistakes, and the readings or question headlines contain mistakes as well... a proposer proof-reading exercice would be a good point :)

By Colin M

Feb 10, 2018

This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).

By Ingrid P

Mar 09, 2017

The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.

By Nagesh S

Dec 29, 2016

good learning,

By Monika T

Apr 18, 2016

Useful

By Javier R I

Mar 12, 2016

Muy buena introducción a la especialización en Marketing Mix de una escuela de negocios tan prestigiosa como el IE Business School. Los casos prácticos son de gran ayuda didáctica y lo único en que piensas al acabarlo, es en empezar el siguiente módulo de la especialización. Muy recomendable a aquellos interesados en la materia.

By Eugene T

Mar 13, 2016

Great course for Branding Insights!

By Helder R V

Feb 20, 2016

Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.

By bhavik p m

Mar 11, 2016

A very innovative course explained in simple lucid language with the help of lemonade business. Prof. Baptista has very amazing technique of conveying the concept with practical examples. A course worth doing if you aspire to get into the world of management.

By Ricard B T

Jul 04, 2016

Muy buen curso, con una excelente y práctica materia!

By Anastasia D

Mar 02, 2016

Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.

By Suryasree R

Aug 07, 2017

The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.